Synthesis Essay on Advertising

Synthesis Essay on AdvertisingNameInstitutional AffiliationDate The advertising industry has played a significant role in delivering the required information to consumers. It is through advertising that the consumers get information on the quality of the products that have been made to resolve all their issues. There are also so many changes which have taken place in the advertising industry due to the invention of the internet. Through the internet, the advertiser can target a particular category of consumers whom they can reach with the ad. This has mad advertising more effective. In this paper, the argument presented is that advertising plays a great role in getting the society informed. Firstly, advertising will inform you on where you can purchase a product and the benefits associated with a particular product. Getting informed about the product you want to purchase will help you make the appropriate decision. As indicated in source C, advertising will help you have a clear picture of what something you want to purchase CITATION Cul04 \l 1033 (Culpa, 2004). For example, if a travel company is carrying out an advertisement about Costa Rica as the best travel destination, the potential target audience will be made aware of the destination. They will have information on how the travel destination looks like, the amenities available and the estimated cost. Most of the advertisers have carried out their research on the product on behalf of the consumers. Secondly, the people who are exposed to these advertisements already have information and therefore the claim that they are manipulated is not true. In source E, the author argues that people who are not aware of the claim of advertising on him are the ones who fa...