Strong Email Marketing Strategy

Strong Email Marketing Strategy
Student Name
Institutional Affiliation
Date
Chief Technology Officer,
RE: Memo on Strong Mail Strategy
After examining your mail strategy, I discovered that you have yet to implement a subscription plan where users can sign up to receive emails from your organization. The only way users can reach out to you is by sending a mail to Laura Vaughn's CEO. The inability of users to sign up for email means that your organization cannot communicate crucial information to the users. Email subscription is also an effective way of spreading more information to users (Hudák, Kianičková & Madleňák, 2017). I, therefore, recommend the following that Camp Quality USA implements a mail strategy that includes the following:
Firstly, make it easy for users to sign up for your emails. Ensure that the subscription is visible and easy to undertake on the website. Users may want to subscribe, but they cannot see it if it is not outstanding. You need to ensure that users do not spend a lot of time searching for it. The process should be simple such that users need to input their emails addresses without having to undertake any other process.
Secondly, the organization should email marketing one or two times a week. Once users sign up, they expect to receive emails from an organization. However, users do not want to receive too many emails because it becomes overwhelming. Too many mails become challenging for the reader and could be ignored. At the same time, too few mails can imply that the organization does not have much content and could be tiresome to the users. If there are upcoming events, communicating more than twice a week could be allowed.
Thirdly, the subject matter should be attractive to encourage individuals to open the mails. The organization should be creative when drafting the subject since many clients open messages depending on the catchiness of the title. When a user receives a mail, the heading should outline what the message is all about. Users should look at the heading and decide if the information is worth their t...