Rothman's Use of Ethos, Logos and Pathos to Persuade Audience on the Impact of Porn on Teens

This is the link for the Ted Talks video and topic for the assignment: https://www(dot)ted(dot)com/talks/emily_f_rothman_how_porn_changes_the_way_teens_think_about_sex/transcript
For this assignment, you are asked to analyze someone else’s argument. In this case, you will select ONE speech from the options provided in the assignment folder.
Your analysis may be in the form of a written essay (minimum 700 words) OR video (5-7 minutes).
The purpose of the rhetorical analysis is not to analyze what the speaker is arguing about, but to analyze how the speaker presents their argument. You will do this by analyzing their use of the three means of persuasion (ethos, logos, and pathos).
In essence, your essay will respond to the prompt, “What does the speaker argue, and how do they appeal to ethos, logos, and pathos in an attempt to persuade their audience?”
Identifying how the author makes use of ethos, logos, and pathos includes identifying examples, as well as explaining how the examples you choose work in relation to their argument (i.e. why are they doing this? what purpose do they serve in supporting the speaker’s goal? – see samples in the assignment folder on eCentennial).
It is highly unlikely that you can include every instance of the three modes of persuasion, so select some of the more dominant examples or ones you see as being most important and focus in on those (at least 3 examples for each of the means of persuasion).
Please note that for the analysis, you are not composing a critique. That is, you are not offering your own opposing or supporting viewpoint. You are not evaluating the speech either (no value judgments, i.e. claiming that it is a “good”, “bad”, “effective”, or “ineffective” speech).
Tips:
I advise that you approach this assignment by both listening to the speech and reading the transcript.
Annotate the transcript to identify key information, examples, etc. for your analysis.
How to Prepare (Pre-Writing):
In your own words, what is the conclusion/thesis? This should be one sentence or possibly two. Capture all the major points (What are their premises?)
How does the speaker establish their own character, credibility, trustworthiness?
What types of evidence or logical connections (logos) does the speaker use to support their argument?
What types of emotional appeals (pathos) does the speaker use?
Now start to formulate your analysis by using the tools of summary, paraphrasing, and quoting for examples that support your analysis.
Essay Structure:
The basic structure of your essay should go as follows:
Introduction
Your introduction should include the title and speaker, a brief summary of the speech (premises and conclusion), along with your thesis (e.g. "Although King’s “I Have a Dream” speech is mainly dependent on emotional appeals, he also appeals to pathos and logos throughout.")
Body (Multiple Paragraphs)
You may create subheadings in your essay for ethos, logos, and pathos, where each paragraph in that section focuses on analyzing examples related to that particular means of persuasion.
E.g. “In King’s speech, he appeals to emotion through his use of anaphora. For example, when discussing the urgency of racial justice, he repeats, “Now is the time” four times as a way of establishing a sense of urgency in his audience, and to accept the importance of immediate action.”
In this example, you can see that there is identification of the appeal (King uses anaphora by repeating "now is the time") as well as explaining why he did it (to establish a sense of urgency and to get the audiences to accept the importance of immediate action)
Conclusion
Primarily, restate your thesis and main points.