The Role of Understanding Other's Interest Play in Credibility Establishment

Memorandum Directions – Students are asked to create short memorandum to highlight a selected topic from the instructor. Note University requirements do not provide partial credit for writing assignments if they are submitted incomplete you will receive a zero for the entire assignment. In addition you will NOT be allowed to re-submit or turn in a late any assignment. (See syllabus)
Directions:
Write a short Memorandum answering the following question:
What role does understanding the interests of others play in the establishment of credibility? Give a specific example.
Remember: Your colleagues, clients, and customers will trust you far more if they know you care about them. Once an individual is perceived as unconcerned about the interests of others or disinterested in causes above and beyond him- or herself, this individual will be distrusted by others.