Analysis of the Rhetorical Strategies in “Bargains in Furs” visual

Content/Subject: Your essay will consist mainly of your analysis of the three rhetorical appeals of ethos, logos, and pathos. In terms of ethos, which deals primarily with credibility, you will want to examine the creators’ reputations or authority, particularly if they represent an agency or corporation. These factors as well as the visual itself will either improve or detract from the visual’s credibility and effectiveness. Logos is concerned with the logic of the argument. In considering a visual’s use of logos, you will want to focus on issues such as how the visual is constructed. For this you will need to address the organization and composition of the visual. You might also discuss scale and perspective. The third appeal, pathos, deals with emotion. Here, you should identify any attempts to evoke a particular emotion. The content of the visual, the use of color as well as scale and perspective for example, can be useful in addressing the visual’s appeal to emotions. Finally, you will want to evaluate whether these strategies are effective in conveying the argument that the visual is advocating.
Audience: Your audience will consist of your academic peers whom you may assume have only a casual familiarity with the issue and the visual that you are analyzing.
Constraints: This is an analytical, academic assignment, and your writing should reflect that. This means that your paper should be written in an elevated and sophisticated style that makes use of correct grammar. Make a clear and precise argument as you analyze the rhetorical strategies employed in the visual that you are examining.
-This is supposed to be in essay form with clear introduction and conclusion and body paragraphs addressing all three rhetorical appeals: ethos, logos, and pathos (minimum 1000 words and maximum 1200).
-Attach a copy of your visual to the essay as an appendix

The goal of a visual analysis is not merely to analyze what argument a visual makes, but to also analyse how the creators of that visual go about presenting the argument. You will do this by analyzing the use of rhetorical strategies. Using ONE print visual among the several suggested by your instructor (http://www(dot)vintageadbrowser(dot)com/animals-ads), you will provide an objective analysis of the strengths and weaknesses in the visual’s use of ethos, logos, and pathos, among other things.
Purpose: This assigmnent is designed to prompt you to identify the strategies that a particular visual argument employs. One of the reasons that this is useful is that it requires you to examine visuals which we often do not question or analyse and identify the purposes and motives behind their argument(s).
Content/Subject: Your essay will consist mainly of your analysis of the three rhetorical appeals of ethos, logos, and pathos. In terms of ethos, which deals primarily with credibility, you will want to examine the creators’ reputations or authority, particularly if they represent an agency or corporation. These factors as well as the visual itself will either improve or detract from the visual’s credibility and effectiveness. Logos is concerned with the logic of the argument. In considering a visual’s use of logos, you will want to focus on issues such as how the visual is constructed. For this you will need to address the organization and composition of the visual. You might also discuss scale and perspective. The third appeal, pathos, deals with emotion. Here, you should identify any attempts to evoke a particular emotion. The content of the visual, the use of color as well as scale and perspective for example, can be useful in addressing the visual’s appeal to emotions. Finally, you will want to evaluate whether these strategies are effective in conveying the argument that the visual is advocating.
Audience: Your audience will consist of your academic peers whom you may assume have only a casual familiarity with the issue and the visual that you are analyzing.
Constraints: This is an analytical, academic assignment, and your writing should reflect that. This means that your paper should be written in an elevated and sophisticated style that makes use of correct grammar. Make a clear and precise argument as you analyze the rhetorical strategies employed in the visual that you are examining.
-This is supposed to be in essay form with clear introduction and conclusion and body paragraphs addressing all three rhetorical appeals: ethos, logos, and pathos (minimum 1000 words and maximum 1200).
-Attach a copy of your visual to the essay as an appendix