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APA
Subject:
Literature & Language
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Essay
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English (U.S.)
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Topic:

Moral Problem with Ogilvy

Essay Instructions:

PLEASE read my memo [Ogilvy-Memo] to understand my topic/moral problem with Ogilvy.
My TOPIC: For Ogilvy online advertising group
Moral problems in online advertising, especially influencer marketing ethics.
MCN organizations or KOLs/KOCs/Influencers themselves must decide if they will accept the promotion, will they only say good things/positive comments? Or will they tell the truth to guide consumers (their followers) properly?
Sometimes in order to increase the sales, they may exaggerate the advantages of the product, then the problem is how to balance ethics and reality in influencers marketing?
Then do the discussion:
This discussion will pertain to the moral problem that you are addressing through your memo [Ogilvy-Memo]. Suppose that during lunch, you tell a trusted co-worker about the moral problem that you have been examining and the potential solutions. Your co-worker replies, “These changes are big. If you pursue this, it could anger our boss and co-workers and end your career. My best advice is to drop this. Things will blow over.” Script 1 counter-argument and share it in your discussion post. Limit your post to 200 words.

Essay Sample Content Preview:

Moral Problem with Ogilvy
Name of Student
Institutional Affiliation
Course ID
Instructor’s Name
Due Date
Moral Problem with Ogilvy
Background: Influencer marketing has become one of the most recent trends concerning technology and business. The rise in social media implies that conventional advertising systems face a significant competitor in their advertising revenue. In the quest to secure the bag’ as they say, many influencer marketers at Ogilvy have turned into unethical practices, with the precise focus being on their misrepresentation of products through words or altering of images in the process of posting them on their timelines. This practice is utterly wrong considering its quest to improve and be the best in the industry (Ogilvy, n.d). Ogilvy has been around for more than a century. Therefore, it is bound to protect its reputation and that of its clients.
Possible Solution: First, influencers need to sign a legal disclosure policy in the contract agreement. In this case, the approach is to be formulated concerning the dynamics underlying the respective media kit. A legal disclosure policy is a powerful instrument to curb the cunning nature of influencers. Further, the legal disclosure policy should include other guidelines that the firm finds crucial to meeting its objectives. Secondly, the firm is going to keep track of their influencers’ content to ensure compliance. Finally, once we are done with these two propositions, we will shortlist the most authentic influencers and work with them. This crop of individuals will ensure that we ...
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