3-2 Milestone One: Draft of Introduction Assignment

Milestone One: Introduction
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 Milestone One: Introduction
Research In Motion (RIM) was founded in 1984 by Mike Lazaridis and Doug Fregin and went on to become the leading mobile communication company by attracting numerous investors and incorporating other telecommunication companies (Bigus & Seijts, 2012). RIM success under the management of Mike and Jim as the lead CEOs marked a major milestone by unveiling Blackberry 5810 in the year 2002. The company enjoyed tones of success with a vast market share by releasing numerous blackberry series over time. The creativity of the RIM Company reached its saturation point in around 2006 and it started experiencing drastic market decline. RIM’s market share declined even further with the emergence of Apple Inc. in the mobile industry when they launched the iPhone in 2007 (Bigus & Seijts, 2012). RIM resisted adopting new changes to stay relevant in the industry and the situation even worsen. In 2011, an anonymous employee drafted a letter addressed to the co- CEOs outlining the necessary measures to be taken in order to salvage the company. From the employee letter, two key issues that arose as a result of poor communication are depicted; incompetence and poor leadership.   RIM was unable to keep up the pace with the emergence of Apple Inc. in the mobile industry to an extent of releasing products that were below standard and often regarded as unfinished. The company had leniency in dealing with employees with poor track records and there was no accountability for the work done. The company also had inefficient engagement amongst the employees and the senior management. The marketing team had a poor strategy whereby they criticized th...