How Red Book Can Boost Your Business in Mainland China? Essay

How Red Book Can Boost Your Business in Mainland China?
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How Red Book Can Boost Your Business in Mainland China?
With over 100 million users and around 10 billion RMB sales, Xiaohongshu (Little Red Book, also commonly known as RED) is the largest community ecommerce platform in the world. Launched in 2013 by Charlwin Mao and Miranda Qu, the platform pulled off a record-breaking sale on 6th June 2017. The sales on that day climbed up to 100 million RMB in the first couple of hours. As a result, Xiaohongshu (RED) ranked # 1 on Apple App Store in the Shopping category (Kimberlin, 2021). The platform has been growing ever since then. Things that consumers love about it are:
●Access and product variety.
●Reliability and authenticity of goods.
●Faster speed of delivery.
●Reviews that help them purchase their products safely.
With the growing popularity and commercial footprint within the ambit of e-commerce, Red Book opens up doors of infinite opportunities for your business. So stay tuned to learn how, as an entrepreneur, you can squeeze the best out of this e-commerce giant:
Find the Key Opinion Leaders (KOL) that can Best Sync with Your Audience
One of the fascinating tools for businesses looking to gain their foothold at the platform is KOLs. Influencers always play a vital role in bridging the distance between a brand and a consumer, thanks to their outreach, exposure, and credibility (Parklu, 2021). That said, it is unviable to adopt a blind approach to this feature. Instead, trawl through different KOLs and short-list ones that...