genre of communication technology or a specific communication phenomenon to write about.

Role of Twitter on the Society as a Communication Platform About. Name Institutional Affiliation Date Role of Twitter on the society as a communication platform Introduction Twitter is a free social tool for messaging purposes which enables people to remain connected via short message updates that comprise of a maximum length of 140 characters known as tweets (Bells, 2017). Twitter came into existence approximately the same time smart phones were launched into the market, making it more convenient to use. Jack Dorsey is credited for the invention of twitter since he hoped to get a platform on which he could reach out to his friends easily through a messaging service, which could deliver multiple messages at the same time. The birth of twitter depended on the notion that the messages could be received via different means for example computers, phones and any other connected device that could facilitate the communication, at the same time offering the convenience of time (Bell, 2017). This paper seeks to give a true picture of the origin and growth of Twitter as a new avenue for communication by explaining how it came to be adopted in the market and also shed some light on how it has impacted the society since its inception. Background information on Twitter By the time Jack Dorsey was working on this project, he was an employee at Odeo, which had been started as a podcasting company under the leadership of Noah Glass. Jack Dorsey opted to share his piece of work with Noah Glass about its viability. Upon agreeing to the project, the trio Dorsey, Glass and Florian Webber, who was a developer by then, decided to make a presentation to the rest of the organization for approval regarding the doability of the project. Glass code named this project Twttr (Bell, 2017). The system was tasked to convey a text message to a number that would then make a broadcast to numerous numbers that were so desired. It was until March that the project received a greenlight by Odeo. The public domain was free to use the product by July 2006 when it was fully launched to the market. The first ever tweet to be registered from Dorsey was on 21st March, 2006 at exactly 9.50pm and it read, “just setting up my twttr” (Bell, 2017). How the technology was adopted There is a lot of controversy surrounding the actions of Evans Williams who was Odeo’s CEO by the time he bought back the shares from the investors to gain supremacy in the operations of the company. The main founders of Twitter are Jack Dorsey, Evans Williams and Biz stone. Odeo and twitter parted ways in 2007. Twitter made a breakthrough in 2007 during a South by South interactive (SXSWi) music conference. It is because of the excellent advertising campaign on the big screens that it got popularity since the people who were attending the conference gave a first shot on the technology, increasing its usage. Currently there is a record of up to 150 million tweets on a daily basis (Bell, 2017). Literature review on the use of twitter as a communication platform Prior research has indicated the need for interactive communication in the digital world in this 21st century. There have been inventions in the area of communication technology to enhance the lives of people. The key areas that have enjo...