Essay Available:
Pages:
1 page/β275 words
Sources:
Check Instructions
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 3.6
Topic:
Discussion Forum 1 CJS 6125- Crisis Communications
Essay Instructions:
Please review the US news looking for two stories about companies or organizations in crisis. Examples could be from an active shooter incident, cyber hack, or any other type of scandal. The objective is to find a good example and a poor example of crisis communications. Compare and contrast with your classmates the stories you found, and the resulting impact on the organization's reputation. Are the stories mostly fact, or driven more by opinion? Consider the role of public relations in managing a crisis. What about advertising, marketing and managing the 'brand?'
Essay Sample Content Preview:
Discussion Forum 1 CJS 6125- Crisis Communications
Name:
Course
Instructor:
Date:
Southwest Airlines used a good crisis management strategy after an accident by keeping the people being informed and engaged with different stakeholders. On April 17, 2018, Southwest flight 1380 from New York to Dallas was involved in an accident where an engine exploded and a passenger died before an emergency landing in Philadelphia. Southwest leveraged the power of the social media to provide real-time information as more got to know about the accident. Linda Rutherford the chief communications officer and her team provided statements using facts and relayed relevant information, on the company’s progress where there was a brief statement and promised to provide more details. There was fast response and by letting a member of the management talk about the accident, the company showed it cared.
Boeing's handling of the 737 Max, two plane crashes has dented the company’s image and the company failed to properly evaluate the pilots' ability to use the cascade of alert system . After the crash o...
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
π Other Visitors are Viewing These APA Essay Samples:
- Smithsonian Human origins-www.Humanorigins.si.edu1 page/β275 words | 1 Source | APA | Literature & Language | Essay |
- Teenagers Growing Up Too Fast1 page/β275 words | 3 Sources | APA | Literature & Language | Essay |
- Life on Earth Essay1 page/β550 words | 1 Source | APA | Literature & Language | Essay |
- Freedom From Religion Foundation: Establishment Clause and Prayers1 page/β275 words | 3 Sources | APA | Literature & Language | Essay |
- Purchase of home gym equipment1 page/β275 words | No Sources | APA | Literature & Language | Essay |
- Description and the Senses. Social Sciences Essay Paper3 pages/β825 words | 1 Source | APA | Literature & Language | Essay |
- Progress of Team Work for Final Project: Following Question1 page/β275 words | 3 Sources | APA | Literature & Language | Essay |