Annotate And List Main Idea And Support Point

Cross-Cultural Communication
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Institution
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Cross-Cultural Communication
Padhi, P. (2015). The Rising Importance of Cross-Cultural Communication in Global Business Scenario. Journal of Research in Humanities and Social Science, Vol. 4, Issue. 1, pp. 20-26. https://pdfs.semanticscholar.org/13e4/bea3566870e4c896b79c147d669e32bcf341.pdf
Dr Padhi presents his points in an articulate manner and starts by acknowledging the fact that the world can be a better place if everyone would take their time to understand their neighbor’s culture. He then incorporates the inevitability of intercultural communication which has been brought about by globalization. To him, apparently, cross-cultural communication characterizes today’s classrooms, communities, and businesses. For businesses, cross-cultural communication is becoming an inevitability because of the need to expand and do business on a global scale. Padhi writes that the onus is now with the multinational companies which have to fight to ensure that they overcome the barriers and challenges in cross-cultural communications. The views presented in...