United HealthCare Corporation

    United HealthCare Corporation   Student:   Professor:   Institution:   Course Title:   Date:
United HealthCare Corporation United HealthCare Corporation is the country’s leading provider of healthcare management programs. It was founded in 1977, but it went public in 1984. It serves approximately two million health plan enrollees using the 20 locally based (HMOs) health management organizations that it possesses or manages. It is the largest insurance provider in America with its headquarters at Minnetonka, Minnesota. It [provides around 85 million people in the 50 states in America with health care services and benefits. The services are extended to over 125 countries around the globe. In 2014, the company was ranked 14 in the Fortune 500 ranking with registered revenue worth of $130.5 billion (Group, 2017). The organisation received its first significant success in 1997 when the American Association of Retired Persons (AARP) asked it to cover its members. In the same year in expanded the Evercare program which was meant to provide long-term care for people living in nursing homes. As time passes, the organisation is shifting its focus towards individual health plans and employer-sponsored plans by providing customer-friendly options. The company is dedicated to addressing the healthcare needs of people not only in America but worldwide and to do so it is relying on; the provision of benchmarking tools to physicians, educating clients on the importance of their health and improving the quality of services provided. Additionally, the organisation has successfully differentiated itself from others in the market through the effective employment of technological advancements. This has also helped it control its finances. The company is using the Accountable Care strategy to ensure that it provides its customers with the best quality and ensure customer satisfaction. The strategy involves three programs that offer diverse levels of integration with the caregivers and it all depends on their ability to undertake the financial risk and affect the health results (Hilligoss, Song, & McAlearney, 2016). By offering a flexible approach, the company can align its programs with all types of healthcare providers across the world. First are the performance-based programs. The organisation is increasingly rewarding caregivers for the quality of services they offer to their patients. A good example is offering bonus-based incentives for the services provided. The organisation is hoping to increase these programs in future to ensure that caregivers offer the best forms of treatment to patients while at the same time pleasing the caregivers. Moreover, the firm will be able to deliver customer satisfaction. This will be achieved in that when the insurance provider starts rewarding the caregivers for the quality of services provided; then the providers will be motivated to offer good services to the patients who will be happy with the quality of services provided hence customer satisfaction (Vogus & Singer, 2016). The secret to the triumph of any organisation is to ensure that the clients are always happy with the services/goods offered there; this is because it will ensure that customers n...