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APA
Subject:
Creative Writing
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Essay
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English (U.S.)
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Topic:

Big Brands Employing Green Marketing Campaigns

Essay Instructions:

In honor of Earth Day on April 22nd, tell me:
1) Your favorite sustainable/green/environmental brand or product or marketing campaign. It doesn't have to be a huge Fortune 100 brand or a large organization's marketing campaign. Or it can be a simple product version or a change in how something is serviced that is now sustainable. Post a link to the product, campaign or brand or drop a picture in and tell me what and why you like it.
2) Now think about your career. What would you like to do to contribute to a more sustainable world? Is it being a part of the PR team that works on the brand you admire and help people know about all the good the brand does? Is it about developing more sustainable business ventures to show people how to make money and protect the climate? Is it creating social media campaigns to help people understand how to recycle more?
This is all I want- just to take 15-20 minutes and think about what is going well for the Earth and think about how your career (one day) can make a difference. Who knows, it could lead to you looking for internships or seeking out jobs that you might not have thought about.

Essay Sample Content Preview:

EARTH DAY
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Introduction
Going green can mean various things to various people and businesses. Maybe they may choose to decrease their oil use or promote the usage of renewable energy, decrease their carbon footprint, or do their part to reduce the environmental effects in their community. Primary motivators could be business-related or related to lowering their likelihood of violating environmental regulations. Whichever the case, it is important for businesses to incorporate green strategies in their operations.
I very much enjoy Starbucks; the company has conducted green marketing campaigns over the years. The company has employed different environmentally-friendly strategies to contribute to saving the planet. For example, the recyclable cups or the promotional campaigns they conduct each year on earth day invite their customers to exchange their paper cups for reusable mugs. Employees of Starbucks even volunteer for global month projects. I love this green campaign because they a...
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