The Mass Media Plays a Crucial Role

Hi again and welcome to this brief overview of your case study proposal. I highly recommend that you first watch the case study video and then come back to this one for the specifics on just the proposal. So the proposal for your case study should be around three to four pages long. In the proposal you will describe you will include an abstract, the context for your project, and introduction, brief literature review and the method you're going to use. So basically, this is a scaffolding assignment. So this is the first part of that larger case study. Now you can use the theoretical framework that you already wrote your lit review about for the previous essay, or you can choose something completely new and different. If you weren't in love with what you were doing and can't think of how you would apply it to a new context. Then I suggest just starting over so the introduction will be one to two paragraphs, and this will give a description of your project. It'll preview the media content that you plan to analyze for your case study. And say something about the scholarly literature you're going to examine but that one, I think, is a minor point. Really, this is where you want to say here's what you're doing. Here's the framework you're going to use, and then make an argument for why this works, right. Why this particular framework why agenda setting to examine you know, what's going on a political media stage right now, for instance, whatever theory you end up choosing. So the second part will be your literature view. So this is a summary of the literature that you're going to draw on for your analysis. And this won't be the entire review, of course, because this is only a three to four page assignment. So this might be where you want to say here's what I've looked at so far. Here are some themes in the literature. So think maybe a page and here's why it works. And then as you continue working on it, you can add, like more subsections or, you know, the medically organized paragraphs about the framework that you're using, and how that will then be applied to your own analysis that you're doing. Okay, after you've done that then you want to move on to your methods section. So here we go. This is where you're really going to lay out what it is that you're going to analyze points be as specific as possible. Why? Right, so why that particular context? Is it a series of news articles? Is it something about corporate responsibility and you're looking at discourse, media discourse from a company you've worked for, or you know, something controversial, that we've talked about? That's talked about a lot in the media, whatever it is that you decide, right? So the thing to remember is, this is a short assignment, and you only have a handful of weeks to do it. So think small, kind of tend to start out with these really big ideas of what we want to study and then we realize like oh, I can't really do that justice in the shortest time. So just be really specific and draw clear boundaries around what it is you want to examine. Is it a series of websites, some Twitter posts, what a couple corporations are doing on social media, whatever it is, you pick, you just want to narrow it down. And I'm happy to meet with you during our office hours week or at some other time to hear more about how you plan to do that and to help you narrow it down. If you if you need that work. That's one thing I have a lot of experience and so I should be able to help with that. Because then you also explain like how are you going to carry out this project? How will you collect this information? Are you going to look at tweets from a certain certain week? You know, newspaper articles from a particular publication or month or section. So what is it that you're going to examine? And how will you examine that? If you have some backgrounds in quantitative methods and statistics and you want to do something like that, that's great. For the rest of us, we're just going to use some kind of qualitative method. Are you going to do a thematic analysis are you going to do a content analysis look for themes or patterns or, or particular discourse but what's being said about something