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Pages:
5 pages/≈1375 words
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APA
Subject:
Communications & Media
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Essay
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English (U.S.)
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Topic:

Inter Miami’s Overall Communication Approach

Essay Instructions:

Choose a professional football club of your choice and analyse their overall communications approach. You should study the club’s approach to communicating through club-owned media – eg website, social and digital media channels, and utilizing external media. Include best (and worst) practises of how the club made major announcements – new sponsors, players, community initiatives, season ticket lauunches etc. Explore the relationships between the club, its staff, players, supporters and corporate sponsors. Suggest any ways in which you think the club can improve its communication practises. Feel free to communicate directly with a representative of the club for their views on the club’s communications strategies.
My club of Choice is Inter Miami CF

Essay Sample Content Preview:

Inter Miami’s Communication
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Inter Miami’s Communication
There are extensive issues in the world that need unity and collective experience to enhance peace in society. Thus, global populations try to attain togetherness in various ways, like peaceful campaigns through public safety organizations. However, they have ignored the unity that sports could bring to society. Sports bring vast populations from various parts worldwide together in solidarity for the teams they support and their genuine wishes for them to win. Fans, players, and clubs communicate about the excellent experiences they get from these events, and the ideas bring the unity global demographics desire to have in their communities. However, the world has not heard from critical components of sports like the stadium and players. Sports clubs, including football, should strategize to communicate to global populations, especially their fans. Inter Miami CF uses multiple effective communication strategies, including social media platforms, videos, and writing to engage society and fans in their activities but conceals the occurrence of undesirable events.
Inter Miami CF is a great football club that has grown to desirable levels in sports. Still, the club seeks more growth and would not stop seeking expansion. The essential thing related to its expansion plans and success is that it helps them communicate to the world. This idea is vital to the people, and by extension, fans who want updates about the club’s progress. Russo (2019), in a joint press release, reveals that Inter Miami CF announced its agreement with Elevate Sports Ventures for the latter to serve as the Major League Soccer (MLS) agency to sell the Inter Miami CF expansion tickets. The agreement aimed at supporting Inter Miami’s CF inaugural home seasons plans. Thus, Elevate emphasized premium and engaging season and individual tickets sales approach, including servicing and hospitality (Russo, 2019). This announcement was essential and done right through the media, where almost all global populations could access the information.
Also, the progress in the management and communication strategies implemented by the club is recognized by sports leaders from other clubs. “Al Guido, Chief Executive Officer of Elevate Sports Ventures, described Inter Miami as one of the most dynamic ownership groups, innovative management teams, and promising soccer clubs in the world today (Russo, 2019). The club’s dynamic nature calls for keenness in management to ensure all stakeholders are well-informed of the expected changes. In addition, Al Guido argues that the club is a powerhouse aspiring to dominate the South Florida market. The idea would be highly appreciated by the communities, fans, and businesses in the area. Its influential associations and communication to communities and fans have put the team in a better position. They must be excited by the team’s entry as a new franchise in their settings.
Inter Miami CF has also utilized social media platforms to make some announcements to the public. The club tweeted in its account to reveal its multi-year partnership with XBTO, a famous gl...
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