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Pages:
2 pages/≈550 words
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Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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Date:
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Topic:

Economic Theories of the New Media

Essay Instructions:

1. This lesson introduces a number of economic theories used to describe the new media economy. Which of these theories do you find most useful for understanding your role in the economic system?
2. Based on ideas and concepts explored in this week's readings, write a 400-500 word essay outlining how you observe basic economic theory in your day-to-day life. How does your use of new media align with economic concepts? You can exceed the minimum word count by any factor, be certain to fully develop and explain your ideas.
Starting this week, you should approach these assignments as publishable articles, essays, or blogs. Your writing is expected to be more closely aligned with being a researched artifact. This means that all writing must be accompanied by citations, and should draw from credible sources and not just your own experience. While wikipedia may be a place to start your research, it is not appropriate as a credible source. All well-written wikipedia articles include the primary sources themselves as citations at the bottom of the article. Be diligent in tracking down which source the wikipedia article is using as your own primary source rather than citing anything directly from wikipedia.
The study of economics is strengthened through the extension of what has come before into products or expectations/predictions for the future. Your assignments are meant to focus on the topic at hand through scholarly discourse. Doing research to find and utilize recognized and credible sources is a key component of economics as a discipline and the weekly assignments. You may use the required reading as a source (properly cited), but I expect you to find additional sources where ever possible and as appropriate.
The audience for your assignments is not the instructor or the class, but rather the general public. Do not assume too much in previous knowledge. Write with this in mind, so please do not start your paper with a comment such as "In this week's asignment I will be looking at..." rather, restate the assignment prompt as an introduction to your essay.
Citations and footnotes from this week's readings and all outside sources required.

Essay Sample Content Preview:

Economic Theories of the New Media
Student Name
Institutional Affiliation
Date
Economic Theories of the New Media
Question 1
The idea of self-interest is critical in explaining my role in the new media economy. The reason why I undertake economic activities is because of my self-interests. Being self-interested implies that I seek personal gain out of everything that I do (Singh, Wrangham & Glowacki, 2017). In this regard, the use of social media as the new media economy is motivated by what I gain from using it. For instance, when I am online, I can chat with friends and family, connect to potential clients, and get important information. At the same time, the social media companies are self-interested and want to connect me with friends to advertise and make profits. The companies mine my data and advertise to me what is relevant to earn advertising revenue. Hence, since the new media economy meets my needs and meets their interests, our self-interests allow us to continue benefiting from one another.
The new growth theory implies that human desires increase productivity and contribute to economic growth (Robbins, 2016). Since competition flattens profits, it forces individuals to find efficiency maximizing their potential to earn profits. The new media economy promises an efficient way of doing things. For instance, information on newspapers would take time before reaching out to the intended audience. However, with the new media brought about by digital transformation, data can be accessed instantly. Hence, businesses have been forced to innovate to survive in the competitive market. As a user, having more desires pushes businesses to keep innovating to meet my needs. Because of these desires, the new media economy must remain ahead of time. I am responsible for pushing businesses to find bette...
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