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1 page/≈275 words
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Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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Topic:
Corporations and Social Media
Essay Instructions:
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social media on modern culture. This week we are examining the importance of social media in the communication and public relations strategies of corporations.
Since social media is still a newly emerged technology and somewhat a phenomenon, corporations and organizations have had to realize just how social media can fit into their corporate objectives, branding and revenue generation.
Respond to the following in a minimum of 175 words:
- Name a corporation that uses social media wisely in your online experience, and briefly describe what you observe to be effective.
- Select one of the University readings for Wk3, and mention a few key points that are relevant to the modern corporation and its use of social media. Be sure to include the full APA reference.
- How can a corporation benefit revenue-wise from posting a branding ad on one of the popular social media platforms? You can answer this from your own observation or from an article in the Wk3 University readings.
- In your own words, what is LinkedIn, and how can it be helpful to not only companies but also to job seekers?
Always include the APA reference for any article that you referred to in your comments.
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Wk 3 Discussion - Corporations and Social Media
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Wk 3 Discussion - Corporations and Social Media
From my online experience, one corporation that uses social media wisely is Nike. Through the company's social media platforms, and Instagram in particular, Nike uses pictures and videos to share stories of people from different backgrounds. While athletes majorly feature, the company also shares stories of ordinary people, which is significant in connecting potential customers with the brand. Furthermore, as a global corporation, the company shares stories from all over the world, and I think this contributes immensely to growing the brand's reputation further.
In the Forbes article, Wells (2020) describes key social media trends for marketers to watch in 2020. These three trends are building online communities, humanizing the brand, and social purchasing (Wells, 2020). I think these trends are necessary for companies seeking to increase sales via social media platforms....
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