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Essay Available:
Pages:
4 pages/≈1100 words
Sources:
8 Sources
Style:
APA
Subject:
Communications & Media
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Bitmart's Social Media Presence and Objectives

Essay Instructions:

My organization: Bitmart(please see bit mart client proposal)
In this assignment, you will take what you have learned about your organization’s social media presence and combine it with your knowledge of social media objectives and metrics in order to propose some elements of a social media campaign.
The purpose of this assignment is to show that you are learning about the relationship between platform and audience, have a sense of how to write clear and measurable objectives, and that you can identify the appropriate measurements for a campaign.
Produce a 4-5 page paper in which you:
Review the mission and activities of your client (specifically the activities you will focus on in your final campaign plan/strategy).
Identify four possible social media SMART objectives for your client.
Justify each objective through attention to the organization’s business goals, their desired target audiences, and the characteristics of specific social media platforms.
Identify a metric that can be used to assess the success of a social media campaign designed to accomplish the objective.
And please note there should be 2 parts (please see the guideline)

Essay Sample Content Preview:

Social Media Strategy
Author
Affiliation
Course
Instructor
Due Date
Bitmart Social Media Objectives
Introduction
Brands are becoming more aware of the significance of investing in social media marketing as the digital age progresses. Social media networks are no longer a solitary marketing channel devoted specifically to communication and promotion. Social media has yielded measurable results through strategies such as generating leads and social selling and providing valuable contact points between consumers and brands. According to Anderson (2017), many businesses use social media for Business-Business or Business-to-Consumer communication. Corporates can understand customers better and run targeted marketing campaigns by mining consumers' data using it to profile them.
Bitmart’s Goals and Objectives
Bitmart is focused on using social media to make sure that the company is in a better place to succeed. Bitmart already has a huge number of customers, 9 million, on their platform so engaging with them on social media will be paramount. Twitter, Facebook, and Instagram, have been the primary platforms the company has using to win the trust and loyalty of its target market by engaging in brand strengthening campaigns. Bitmart has capitalized on the LinkedIn platform to share educational content and information about its core business. Moreover, its content explains what their customer experience journey looks like. Influencers programs on YouTube are part of the company's strategy to strengthen its brand while widening the reach of its campaigns. Furthermore, the company uses social media to keep up with its competitors.
Bitmart’s target audience seems to be audiences with substantial disposable income, probably working or focused on investments. A good number of Instagram and Twitter followers are millennials who are in their late twenties and early thirties. This demographic is tech-savvy and loves to have their opinions heard; thus, these social platforms are their go-to media. Moreover, you will find them on LinkedIn since they are young professionals aiming to get to the next step in their careers. So millennials and senior adults who are at the peak of their careers and have significant disposable income interact on this platform. Facebook, on the other hand, has a mixed demographic. You will find young people as old as 14 years to elders who have retired or are about to. The good thing about this platform is that a company can grow with its audience from young until old age. Additionally, senior citizens tend to be investment-focused and value trust, among other virtues. Therefore, social media engagement on these platforms would make a difference for the company. Search engine rankings should be the overall measure for the success of these campaigns.
Directions
Objective: Increase new leads by 20 % on Twitter, YouTube, Instagram, and LinkedIn by December 30th, 2022.
Business Outcome: converting leads to customers.
Justification: There are many advantages of increasing the number of followers for a company's page. A huge following means a better reach for your products and services. Existing customers provide invites to other followers who thereby join in. A good percentage...
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