BHP Billiton Employee Treatment

Information:
Organization: BHP billiton
Target audience: Aboriginal Australian employees/non-employees, employees from other cultural regions within the organization.
Problems encountered by the organization: There have been cases of bullying or harassment within your organisation reported by the media. Certain groups of employees did not feel that they were treated fairly in the organisation and have filed a very public grievance.
news: https://nit.com.au/mining-giant-taken-to-court-over-allegations-of-racial-abuse/
/national/union-claims-bhp-discriminated-against-indigenous-miners-20200921-p55xq2.html?js-chunk-not-found-refresh=true
(need more news and literature about the organization)
Article structure (no need to introduce the organization, just write the following three paragraphs):
1 SWOT analysis: A SWOT analysis of the internal and internal communication modes of the organization is required. (350-400 words, must cite reports, news and articles from the organization and related industry)
All employees have a right to be treated fairly in their workplace. However, BHP Billiton has had a problem with employee treatment, whereby some workers have accused the organization of bullying and harassment. A SWOT analysis of the organization’s internal and external communication modes reveals that the organization has a strong external communication system that presents a positive image before the investors and customers. It provides regular communications from the investor relations to mainstream investment organizations, regular communications from corporate communication group to SRI analysts, and briefing the public on key issues (Sustainability Supplementary Information, 2010). Such actions give the organization a positive image before the external environment. Engaging customers, such as through cultural awareness training efforts, helps them appreciate an organization and hail it as being caring (Parmenter & Trigger, 2018). However, this focus on external communication for BHP Billiton has exposed its weaknesses, which is a poor internal communication system. There is lack of effective corporate communication within the organization (Bourke et al., 2014). The poor communication system means that employees cannot easily get their voices to be heard and hence the high cases of media reports about unfair treatment.
The organization’s threat lies in its bureaucratic style of handling its employees. According to Han (2014), the company is an excellent example of bureaucracy, office politics, a dysfunctional communication, and operational inefficiency. As more employees continue to take their concerns online, more stakeholders begin to be concerned about the future of the entity. For example, maintaining the trend that the white race is superior to the indigenous race, leaves the employees feeling oppressed and unable to get opportunities for professional growth (Fredericks, 2009). The opportunity that the organization has is to use the available digital technologies and explore other inclusion strategies to make its employees feel valued. According to Bourke and Espedido (2019), having inclusive leaders is good for organizations as such leaders ensure that the company appreciates people from di...