Applying Research in Creating Images

Applying Research in Creating Images
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Applying Research in Creating Images
Ted Brader’s article, “Striking a Responsive Chord: How Political Ads Motivate and Persuade Voters by Appealing to Emotions” indicates that politicians use emotional appeals to influence voter decisions. The author seeks to demonstrate that emotional appeals can be utilized in promoting democratically desirable behavior. According to Brader (2005), images or sounds that tap personal experiences can elicit the desired emotional response in an audience. The author hypothesizes that how political ads try to elicit emotions affects how individuals vote. Indeed, the study demonstrates that emotions are central to how campaign ads operate. The findings of this research are critical in demonstrating that my poster for the health campaign should appeal to the emotions of the audience. The campaign aims to urge parents to empl...