Where does IDEO Get Inspiration for its Product Designs?

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Case 1-1
1 Where does IDEO get inspiration for its product designs?
IDEO gets its inspiration for product designing from focusing on the consumers experience with the product. The team goes to the extent of placing themselves in the actual position of the consumer to evaluate their experience in order to develop a product that meets the needs of the consumer.
2 What kind of value do you think successful product s deliver to consumers?
Successful products deliverer meets both the utilitarian value and the hedonic value of a consumer.
3 Why do you think having a product that simply works does not always translate to consumer acceptance?
Consumers' acceptance is based on other factors other than physical functioning of a product such as how the consumer feels when using the product.
4 What is the relative importance of the utilitarian versus the hedonic value of product, as suggested by the work of IDEO?
The relative importance is the assurance of receiving the highest quality of a product and the enhancement of one's personal status according to IDEO.
5 Do you agree with Edison's observation?