Web Analysis: User Experience and SEO Concerns

Web Analysis
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Web Analysis
Generally, the user experience is good. The website is simple for users to navigate through. The heading size and color are consistent on all the pages. There is a clear and strong call to action where users can either book a free discovery session or check out the platform. The presence of such a call to action at the upper part of the landing page is critical in enabling users to know what needs to be done. However, the site's performance on mobile phones is lower (28%) compared to desktops (89%). Users accessing the site from mobile phones will experience poor performance compared to those using their desktop browsers. Further, the time to interact on mobile phones is 17.3s which is a lot of time. As a result, individuals may opt to move to other coaching sites since the website loads slowly (Munyaradzi, Maxmillan & Amanda, 2013). It would be challenging for users to wait about 17 seconds to view content. The site loads faster on desktops with a time to interact of 3.2, which makes it easier for users to access it via their desktops.
Figure SEQ Figure \* ARABIC 1: Mobile Phone Analysis
Figure SEQ Figure \* ARABIC 2: Desktop analysis
The site has Google Analytics installed, which is essential in establishing website conversion performance. The website can determine the number of visitors and those that convert to actual clients. Since it has been demonstrated that the site is slow for mobile phone users, it is likely to result in poor conversion rates for such users. Further, there is a need for better SEO to improve the conversion rate. SEO will increase traffic ...