Value Chain Analysis and Generic Strategy of Chipotle Mexican Grill

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Value Chain Analysis of Chipotle
Chipotle Mexican Grill has the primary and support (secondary) activities involved in its operations. The company's primary activities are openly concerned with generating and selling commodities to the targeted consumers. The first activity under the category is inbound logistics. It entails developing an effective and long-term relationship with suppliers who are critical regarding receiving, storing, and distributing products to customers. Chipotle connects with as many suppliers as possible to increase the network since their shortages can affect their operations (Vasavda 22). Growing and maintaining the relationships with suppliers alongside efficient supply chain control is critical in ensuring cost-effectiveness during the competition. Chipotle can easily work collaboratively with different suppliers at reasonable prices.
The second activity is outbound logistics, which involves actions delivering a commodity to the clients by getting past numerous intermediaries. Outbound logistics includes processing orders by clients, warehousing items, scheduling, handling materials, and transporting and supplying the intended destination. The third activity entails operations. The significance of operational undertakings boosts whenever raw materials arrive at the company. The arrival signals the company to produce products from the materials received prior to disposing them into the market. Chipotle Mexican Grill utilizes its concentration on customer-based service as an added advantage to penetrate the market and attract potential customers through various actions (Vasavda 34). The operational activities' real examples comprise packaging, assemblage, and repairing equipment, including maintenance.
The fourth primary activity is marketing and sales. The company stresses the products' importance and differentiation aspects to convince consumers that their offer is essential than the leading competitors involved. G...