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Essay Available:
Pages:
3 pages/β‰ˆ825 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Use of Social Media Platforms for Corporate Marketing and Public Relations

Essay Instructions:

PERSUASION
Case Overview
The Power of Social Media and Public Relations
Many organizations use social media as part of marketing and public relations campaigns to keep the company ahead of the competition and in the minds of current and future customers. Social Media companies are growing rapidly and buying out other companies to enhance offerings to their customers and eliminate the competition. For this Case Assignment, we will be exploring the offerings of Social media companies and what they provide to organizations.
Case Required Readings
1) 20 Facebook Tools for Marketing Optimization (2020)
https://www(dot)business(dot)com/articles/social-media-marketing-guide/
2) How to Use Instagram Stories for Business (2020)
https://www(dot)business(dot)com/articles/10-reasons-to-use-instagram-for-business/
3) 3 ways to use Twitter Fleets to boost your business (2020)
https://www(dot)bizjournals(dot)com/orlando/news/2020/10/19/3-ways-to-use-twitter-fleets-for-business.html
4) 14 Blogging Instagram Tips and Tools to Master the Gram (2020)
https://www(dot)business2community(dot)com/instagram/14-blogging-instagram-tips-and-tools-to-master-the-gram-02308043
Case Assignment
Use the readings list above and search EBSCOHost or ProQuest Databases to find additional information regarding the benefits of Organizational Social Media Accounts. For this 3 full-page (excluding title and references pages) paper to include 3 scholarly sources, provide the following:
Start by using the APA 7th Template for this Assignment.
Provide background on your current or a former company where you have worked. Below is my current and former work history
Custom Elevator Interiors - November 2021 to Present
Maintains records, prepares reports, and composes correspondence relative to the work. Coordinates activities by scheduling work assignments, setting priorities. Performing administrative work such as filing, sorting, and distributing mail. Places calls, answers telephones, directs calls, takes messages, faxes as required; Preparing proposals for upcoming bids. Invoicing and payroll preparation. Notarization of all documents for the business such as contracts between potential clients and all personal related documents for the owner of the company.
Conde Center for Chiropractic Neurology
June 2013 to November 2021 Patient Coordinator
Responsibilities include answering high volume calls, scheduling and coordinating meetings, opened, shorted and distributed incoming messages and correspondence, data entry into an EMR system, collecting payments, accounts receivable, in house marketing, filling, and verifying insurance.
Overseeing 300 patients weekly and managing a team of three chiropractic assistants, making sure that all therapies are completed in a timely manager, assisting four physicians with all back office duties which include maintenance care, updating patients protocol for the following day, E.M.S., non- surgical spinal decompression, and class four laser therapy, assisting patients through specific orthopedic and brain based rehabilitation protocols, preforming P.N.F stretches on all patients, and vitals
Dr. Anita Mandal, Plastic Surgery - Palm Beach Gardens, FL
Medical Floater Front/Back Office October 2011 to May 2013
Front/Back Office Assistant- responsibilities were to sterilizing instruments, assist physician and surgical staff during surgical procedures, patient rooms prep, answering multi line phones, end of day reports, scheduling pre and post op appointments, ordering all supplies needed for the office and preparing patient charts for the following day.
Select three social media companies that the selected company has used to reach and build its customer base. Cite sources and support your work.
Compare and contrast the three social media companies:
What services are available to organizations?
How well do these services help to support and promote organizational awareness? Cite sources and support your work.
Conclude with your opinion of which one would be the best fit for your organization.

Essay Sample Content Preview:

Social Media Platforms
Student's Name
Institution Affiliation
Instructor's Name
Course Code
Date
Introduction
Social media platforms have transformed public relations and marketing by enabling businesses to interact and connect with their target demographic. Social networking is becoming a crucial tool for businesses, including those in the medical field, the elevator interior design business, and the plastic surgery business. My work experience will be used to provide pertinent examples as I examine the advantages of social media platforms for corporate marketing and public relations. The chosen businesses' use of three social media platforms will be discussed in the paper, along with the services offered and how well they support and enhance organizational awareness. The report will conclude by deciding which social media platform is most appropriate for each firm.
History of Work Background
Bespoke Elevator Interiors specializes in elevator interiors for business and residential establishments. Due to its excellent customer service and high-quality work, the firm has built a loyal clientele. The Conde Center for Chiropractic Neurology treats several medical conditions with chiropractic care and offers orthopedic and brain-based rehabilitation regimens, PNF stretches, and vitals checks. Chiropractic care helps people achieve optimal health. Dr. Anita Mandal does breast augmentation, facelifts, liposuction, stomach tucks, and other cosmetic surgery. The clinic helps patients achieve their cosmetic goals. Custom Elevator Interiors, Conde Center for Chiropractic Neurology, Dr. Anita Mandal, and Plastic Surgery all utilize social media to interact and develop their customer bases. Custom Elevator Interiors has primarily used Facebook to show off its completed projects and promote its services. Dr. Anita Mandal, Plastic Surgery, posts patient before-and-after photos on Twitter, while Conde Center for Chiropractic Neurology posts pictures of its site, staff, and services on Instagram.
The Selected Companies' Use of Social Media
Facebook. According to Business.com's "20 Facebook Tools for Marketing Optimization," firms may use Facebook's features to connect and communicate with their target audience. Facebook Groups, Live, and Ads are these resources. Custom Elevator Interiors highlights its efforts and informs followers on Facebook. Facebook Ads have also been used to target clients and boost website traffic. (business apps, 2022) Instagram, which allows users to post photos and videos, is also used. According to Business.com's "14 Blogging Instagram Tips and Tools to Master the Gram," Instagram may be useful for firms wanting to build their brand and engage with their target market. Custom Elevator Interiors has posted photos of their work on Instagram. Industry colleagues and Instagram clientele have partnered with the firm.
Furthermore, the use of Twitter. Twitter lets users send and receive "tweets." In a BizJournals post titled "3 ways to use Twitter Fleets to boost your business," organizations may share content with their followers and promote their brand. Custom Elevator Interiors tweets project update...
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