Uber: Current Situation and Corporate Governance

Uber Case Analysis
Uber Case Analysis
Uber is among the startups in the past five years that have instilled notable impacts in people's daily lives. The emergence of Uber in transportation has revitalized the industry. More people are motivated by the swift influx of technology in that industry longed for operational efficiency. With Uber, movement from one point to another has attracted a new dimension, a dimension that attracts innovation and competition. However, even amidst the impacts that it has created in the transportation industry, it is still worth exploring whether the organization is sustainable beyond its current success. This case analysis will explore Uber through the organization's key elements, including its current situation, corporate governance, external environment, and internal environment. The case analysis is vital in understanding Uber as a possible innovative startup that could change the future of transportation globally. 
Current Situation
Past Performance
Uber is ride-hailing application software that allows its subscribers to order private or shared car rides. The application has been successful, bearing its convenience compared to the traditional taxis and its lower prices. Uber's operations have been efficient, albeit with notable changes that could revitalize its success trajectory. The latest statistics indicate that Uber is present in 6 continents and over 700 cities (Insardi & Lorenzo, 2019). The company operates in three service portfolios and completes at least 14 billion trips each day. Uber has also paid $78 billion to its drivers. In the past five years, the growth of Uber has been significant, considering that it had 1 billion trips in 2016, 5 years after its launch. The increasing number of trips meant that Uber scaled faster to the market leadership of the industry. 
Uber's motivation to maintain market leadership is evident in its aggressive pursuance of the diversification strategy. Over the years, Uber has introduced prospects such as peer-to-peer rides through UberProp. The organization also introduced UberPool that allows its customers to share the rides. Ultimately, Uber also introduced luxury options such as Uber Copter that keep changing the organization's operational portfolio. The management at Uber is already focusing on various prospects. The advancements in 5G technology and the possible expansion of the internet of things have steered Uber into investing heavily in innovating driverless cars. Notably, while diversification gives Uber an avenue to strengthen its grip in the industry, the company faced challenges in 2020 with the emergence of the global COVID-19 pandemic. Uber recorded a $1.8 billion loss in the second quarter of 2020. The losses are explainable, and the organization intends to revitalize its position as the pandemic restrictions soften.
Strategic Posture
Uber operates within a defined strategic posture. The organization operates within a mission statement that intends to bring transportation to everyone everywhere. That mission statement is accompanied by Uber's intention to operate in almost every major city of the world with the lowest prices that the industry can offer (Insardi & Lorenzo, 2019). Uber also bears a vision...