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Pages:
1 page/≈275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Topic:

Threats in Lululemon’s Operations in the Indian Market

Essay Instructions:

this assignment is for Marketing course - "Marketing Plan"
the main topic is targeting LuLuLemon into Indian market
please write one page about Threats from the SWOT analysis (only the threats)
the attached file "mp" has detailed guideline
please concern to analyze one thing in Indian market - Indian market has their own local brands with more affordable prices than lululemon, which can be one threat to this company

Essay Sample Content Preview:

Lululemon: Threats Based on SWOT Analysis
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Lululemon: Threats Based on SWOT Analysis
SWOT: Threats Threats in the SWOT analysis are risks and dangers encountered in business operations in local, regional, or international markets and their implications on corporations. Lululemon’s operations in the Indian market have several threats. For instance, the company remains under pressure since India’s sports retail sector is quickly expanding (Danziger, 2019). In Asia, competition is fierce, and because India is the most populous country, industry players are focusing on the country’s massive market. Since other competitors such as Nike, New Balance, Puma, Addidas, and Under Armour are also attempting to grow their markets, Lululemon may face stiff competition. Danziger (2019) adds that while Lululemon plans to grow its company, it may face limiting domestic rules and regulations. In India, the political and legal environment is highly dynamic, which means that constant changes in laws...
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