BUS499 Business Administration Capstone Business & Marketing Essay (Essay Sample)
Attached is the Required Template for Assignment 2
***PLEASE USE THE TEMPLATE ATTACHED***
Using the corporation you chose from Assignment 1, examine its industry. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www(dot)sec(dot)gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write an eight to ten (8-10) page paper in which you:
Choose the two (2) segments of the general environment that would rank highest in their influence on the corporation you chose. Assess how these segments affect the corporation you chose and the industry in which it operates.
Considering the five (5) forces of competition, choose the two (2) that you estimate are the most significant for the corporation you chose. Evaluate how well the company has addressed these two (2) forces in the recent past.
With the same two (2) forces in mind, predict what the company might do to improve its ability to address these forces in the near future.
Assess the external threats affecting this corporation and the opportunities available to the corporation. Give your opinions on how the corporation should deal with the most serious threat and the greatest opportunity. Justify your answer.
Give your opinion on the corporation's greatest strengths and most significant weaknesses. Choose the strategy or tactic the corporation should select to take maximum advantage of its strengths, and the strategy or tactic the corporation should select to fix its most significant weakness. Justify your choices.
Determine the company's resources, capabilities, and core competencies.
Analyze the company's value chain to determine where they can create value using the resources, capabilities, and core competencies discussed above.
Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
Citations and references must follow APA or school-specific format.
Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:
Identify how the six segments of the general environment affect an industry and its firms.
Identify the five forces of competition.
Analyze the external environment for opportunities and threats that impact the firm.
Analyze the internal environment of a company for strengths and weaknesses that impact the firm's competitiveness.
Use technology and information resources to research issues in business administration.
Write clearly and concisely about business administration using proper writing mechanics.
Week 6 Assignment 2
BUS499 Business Administration Capstone
Week 6 Assignment 2
Organizations operating in today’s turbulent business environment have to address significant challenges in order to succeed. McDonald’s is a popular fast-food company that has 35,000 outlets spread across 100 countries. With such globally distributed operations, the challenges it faces from its environment are intensified. The company through its franchisees also employs around 4 million people who help it serve around 70 million people daily. The company has to ensure that it satisfied the needs of these customers otherwise it risks losing market to competition. This paper examines the issues in its external and internal environment and how it responds to them. The paper identifies technological and socio-cultural segments as they influence McDonald is the most. The forces that are most significant for the firm are buyers` bargaining power and rivalry among existing companies. The paper also addresses future improvements, external threats, strengths and weaknesses, and the value chain of the firm.
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