The Herb Restaurant Business Concept

The Herb Restaurant Business Concept
1.1 The Herb Restaurant Business Concept
Lee and Xiu have been operating in the catering industry for several years. They have opened two restaurants in five years and three food trucks in Yunnan Province. Kunming city which is the capital inhabits different cultures but the most vibrant is the Chinese culture. It has many tourist attractions like Xishan forest park, Dongchuan Red Land, Kunming dragon gate, Yuantong temple, and green lake. The Herb Restaurant is unique and exciting because it incorporates herbs in its cooking. The mission of 'The Herb' Restaurant is to serve food that feels luxurious and, at the same time, promote wellness for both vegan and non-vegan customers. This means clients will be getting herbs in almost any dish they order. Incorporating herbs in Mexican, Chinese, Italian, and Indian cuisines will make the enterprise competitive in the market.
1.2 The Team
The start-up management team will comprise one manager, the chief chef, three chefs, three chef helpers, five servants, and waiters. The restaurant will adopt the idea of employee-centered management by arranging work based on their expertise, competency, and interests. The business culture will fully mobilize employees and motivate their enthusiasm through training and enhancing cohesion.
1.3 The Target Market
The targeted primary customer groups include locals and tourists. People of all ages and diets will be guests of Herb Restaurant. The opportunity exploited by the enterprise in preparing meals using herbs will be suitable for vegans and individuals with complicated health problems. The restaurant will consist of the kitchen, the VIP room, a porch, and a large area for table setting. The pricing strategy will be cost-friendly, given that some herbs will be grown by the restaurant to cut costs.
1.4 The Competitive Advantages
The competitive advantage of The Herb Restaurant entails providing unique food, services, an elegant environment, enhancing health and improved physiological functions, enlightening people on incorporating herbs in their diet, including juices and soup, and providing a suitable environment for vegetarians (Hyslop, 2012). The entity's objective is to become a well-known brand by reaching the net target margin. Other goals include opening the first herb house in Kunming city, increasing sales by improving the restaurant, and expanding the business to other U.S. states. The restaurant's menu choices featuring herbs range from appetizers to meals such as grilled fish, pork spare ribs, and turmeric trio mushroom soup with coriander leaf, lotus root, and dill.
1.5 Sustainability
The keys to success for The Herb Restaurant comprise cost friendliness, suitable environmental conditions, sustainable customer service, and luxury. Others include establishing lasting relationships with suppliers, employing and training workers to meet business standards, and at the mature stage, using an expansion strategy to build its branches nationally.
1.6 The Offering
The three years financial analysis shows that Herb Restaurant will realize increased market growth and positive cash flow. During the first year, the expected return to equity will be approximately 11%.
2.0 The Industry and...