Telephone Surveys: Strengths and Weaknesses

Telephone Surveys
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Telephone Surveys
In the digital era, telephone surveys have become ubiquitous for researchers and organizations that want to gather data from participants in different parts of the world. Currently, the number of individuals with mobile phones has rapidly increased in both developed and developing nations. On that note, access to respondents through telephone interviewing has become attractive for researchers since it is time-consuming and affordable (Cooper & Schindler, 2014). The most significant thing about telephone surveys is that researchers can obtain data from participants in distinctive regions, making the results obtained generalizable. The paper focuses on a telephone survey, its strengths, and weaknesses.
A telephone survey is the most preferable way of gathering data, particularly for scattered participants. In particular, its primary strength is low cost. Studies have revealed that data collection and sampling costs for surveys conducted via telephone are between 45% and 64% lower than the costs associated with personal interviews (Cooper & Schindler, 2014). For example, telephone surveys minimize administrative and traveling costs for researchers. Researchers make calls from one point without moving to meet the respondents physically. Since they can call people beyond national borders at reasonable costs, telephone surveys are more appropriate. The other strength is that researchers can easily