Tables, Pie Charts, and Bar Charts

Marketing Research Report Guidelines [First Name, Last Name] [Institutional Affiliation] [Date] Marketing Research Report Guidelines Tables, Pie Charts, and Bar Charts Visuals (tables, pie charts and bar charts) have varying guidelines and functions when presenting marketing research data in a report. Overall, they must be clear, concise and submit the correct information. Tables primarily help the user of the report to compare numerical data. Thus, when computing data in tables, researchers should pay attention to the level of accuracy so that the computer only tabularizes the achieved numbers. Furthermore, they should reduce their use of decimal place. Secondly, the researcher should ensure that items to be compared are entered in the same column rather than row. If the data has several rows, spacing them (double) after a few entries help the user of the report to easily follow different items. A researcher can also use statistical formulas to total the columns and rows (Burns, Bush & Veeck, 2017). Pie charts are simple circles that are divided into segments. Each shows the reader how significant one component of the data is as compared to others. However, experts give guidance on the best way of formulating pie charts. First, the number of sections should range between four and eight. Second, to allow visibility, a researcher should place the section labels outside the circle (Burns, Bush & Veeck, 2017). In case the data has several subgroups, the researcher should decide on which categories to merge or which need classification under others. Bar charts like tables make comparisons expect they compare the frequency, number, and another measure. There are different bar chart types including a grouped, horizontal and stacked bar chart. Depending on various characteristics of data, a researcher can choose a kind of bar chart. For example, when titles are long, horizontal bar charts are appropriate, if the data is in groups, one can select grouped or stacked ones (Malhotra, 2015). Bar graphs can borrow some of the guidelines from pie charts such as only having a limited number of bars, and labeling them on either the horizontal or vertical axis of the bars according to the data. Ethical Visual Visuals and graphic aids have the potential presenting information in an understandable way even when the concepts seemed difficult to understand. Examples include graphs, diagrams, charts, figures, and tables. Each of these visuals is unique and have different uses in marketing research. An excellent example is a diagram used in explaining the conceptual framework of a study that seemed hard to grasp. Besides clarifying ideas and concepts, they also help readers who do not need much detail to understand one or two ideas at a glance. Report Body The body includes seven components some which are repetitive to improve the understanding of the user and other unique. The introduction details some background information that orients the reader, present the problem, the problem statement and provides the overall purpose of the report. Second, includes research objectives, which expounds on the problem statement. It merely tells the reader what the research hopes to achieve. It also provides themes for the researcher to organize their re...