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APA
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Business & Marketing
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English (U.S.)
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Topic:

SWOT Analysis: Coca Cola

Essay Instructions:

A SWOT Analysis is a strategic planning technique used to help a person or organization identify the Strengths, Weaknesses, Opportunities, and Threats related to business (Links to an external site.). It is intended to identify the internal and external factors that are favorable and unfavorable to achieving the objectives of the company.
Strengths and Weakness are internally-related, while Opportunities and Threats commonly focus on external, environmental factors.  By combining both internal & external points of view, as well as the helpful and harmful factors impacting the company, a SWOT analysis provides a complete, and holistic snapshot of a company’s current state.
A SWOT analysis may be used in any decision-making situation when a desired end-state or objective is defined. SWOT analysis may be used in creating a recommendation when a company is considering launching a new product, entering a new market, acquiring a new business, long term planning, competitive analysis.

Essay Sample Content Preview:

Swot Analysis
Name
Institution

HELPFUL
To achieving the objective

HARMFUL
To achieving the objective

INTERNAL
Attributes of the organization

STRENGTH
1 Coca-Cola has a dominant market share in the country, making it international; the company sells over five hundred non-alcoholic beverages in over 200 countries worldwide. Coca-Cola is classified as the largest non - alcoholic beverage company in the world.[The Coca-Cola Company: Refresh the World. Make a Difference. Coca-colacompany.com. (2021). Retrieved 14 February 2021, from -colacompany.com/.]
2 Coca-Cola has a lot of customer loyalty due to its massive fan base; people prefer its beverages compared to other companies.
3 Brand power, the Coca-Cola company, has enormous brand recognition worldwide. They can easily influence the customer's buying decision.

WEAKNESSES
1 Competition from other non-alcoholic beverage company such as Pepsi, which is their biggest rival
2 Health concerns may reduce demands for some of the ...
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