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Essay Available:
Pages:
1 page/≈275 words
Sources:
1 Source
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
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Topic:

Strategy vs Business Models. Business & Marketing Essay

Essay Instructions:

• Discuss the differences between both a business strategy and a business model.
• Research an example company and list both their strategy and their identified business model.
• Once you have identified an example then, answer the following questions:
◦ What do we mean by strategy?
◦ How is a business model different from a strategy?

Essay Sample Content Preview:

Strategy vs. business model
Name
Institutional Affiliation
Question1
According to Barringer and Ireland, a business model is the core of any company. It refers to a plan or a map of how an organization will utilize its resources, compete, develop business relationships, deal with customers and create value to generate sustainable profits. On the other hand, a business strategy is a long-term path a company undertakes to achieve its goals. The purpose of a business model is determining the competitiveness of a company while a business strategy aims at outlining the future of a company (Barringer & Ireland, 2008).
Question 2
IBM is an American IT company. IBM’s business model focuses on large corporations, as their customers to improve their IT performance and partners with resellers to make sales. Its value position is providing software to connect application, computer hardware, IT services, and artificial intelligence. ...
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