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1 page/β‰ˆ275 words
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2 Sources
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APA
Subject:
Business & Marketing
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Essay
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English (U.S.)
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Week 2 Strategic Management Paper: Coca Cola Company

Essay Instructions:

To receive full credit for this requirement, submit the In the News during Week 2. The project may draw on items from the online environment—newspapers, magazines, and websites—to provide current (i.e., within the last year) examples of course-related topics (i.e., These items should be accompanied by a one- to two-page report (using bullet points). Be sure to use specific course concepts from this week's readings in Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter's 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1- to 2-page report using bullet points that fully addresses the following points in this order.
The organization you have chosen for your Course Project by name, (MY COURSE PROJECT I CHOSE IS COCA-COLA COMPANY)
why and how the news material is important and relevant to the course content using specific course concepts from this week's assigned reading by citing the name of the concept and the page it is located on in the textbook, and
what practical managerial implications the material has.
https://devry(dot)vitalsource(dot)com/books/0077653017/id/ch02
https://devry(dot)vitalsource(dot)com/books/0077653017/id/ch03
https://devry(dot)vitalsource(dot)com/books/0077653017/id/ch04

Essay Sample Content Preview:

Strategic management
Student Name
Professor Name
Course Title
Date
Coca Cola Company manufactures concentrate, which it sells to licensed Coca-Cola bottlers all over the world. Coca Cola Company had previously collaborated with Fellow Robots, to develop Cobot. The Cobot is a vending machine which distributes coke to people. However, the Coca Cola noted the Chad low capacity, hence a need of an advanced Cobot. The coca cola research and development department announced that this year they are working on manufacturing Cobot, which distributed beverages and smiles. According to resource based view concept, (pp 93-102) a company can garner competitive advantage over its competitors by utilizing its intangible resources such as innovation and technological expertise, which are difficult for competitors to imitate. The Coca Cola company’s plan to manufacture a Cobot that smiles when dispensing beverages gives the company a competitive advantage by utilizing its intangible resources that are hard for competitors to imitate (Dess et al., 2012).
The Coca-Cola president James Quincey notes that there are three interrelated trends influencing the retail trade. The trends include youth culture, social and digital technology....
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