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Pages:
2 pages/β‰ˆ550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

Trying to Sell Your Audio System. Justify and explain your decision to lie to the buyer

Essay Instructions:

You are trying to sell your audio system (an amplifier and speakers) to raise money for an upcoming trip overseas. The system works great, and an audiophile friend tells you that if he were in the market for this kind of equipment (which he isn’t), he’d give you $500 for it. A few days later the first potential buyer comes to see the system. The buyer looks it over and asks a few questions about it. You assure the buyer that the system works well. When asked how much, you tell the buyer that you have already had an offer for $500. The buyer purchases the system for $550. 
• Justify and explain your decision to lie about having the second offer, and what were the consequences of your decision to lie to the buyer.

Essay Sample Content Preview:

TRYING TO SELL YOUR AUDIO SYSTEM
Name:
Institution:
Date:
Justify and explain your decision to lie to the buyer
Before I explain the circumstances, let me outline my predicament first. I need cash for a brief time because I have to have it as I embark on my overseas trip. There is an excellent chance that if I do not sell it now, then I may be short of cash while on my trip according to my plans. The day of the trip is looming, and the only way I can finance my trip comfortably is if I sell it.
Hence, I have to lie to the buyer to make him buy the system as soon as possible. To do that, I have to show him that there were other people interested in the product to accelerate his decision making. I had to do whatever I could to get a buyer as soon as possible, even if I had to lie over minute details to sell the system. The lie about having turned down another buyer was meant to anchor the buyer with a figure to influence his decision making CITATION Har13 \l 1033 (Harvard Business Review, 2013). I trusted the valuation of the system given by my friend because he did not intend to purchase it and I found it to be a fair valuation. Mentioning the figure would give the buyer a psychological anchor points on which he had to beat if he wished to have the system. I had to set up the buying to be like an auction such that if he found the value to be higher than $500, he would have to beat that price. If otherwise, I would open up for negotiations, but the price must be in the neighborhood of $500.
Additionally, if he knew that other potential buyers had enquired about the product, he would trust its quality and assume that it was indeed good for him to purchase it. According to CITATION Cas13 \l 10...
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