Role of Business and Marketing Strategies in Global Economic Development
In this discussion, you should post 3-5 total examples of resources or materials that support the lessons in this module.
These resources or materials may include journal articles, magazine articles, news clippings, video clips, movie clips, etc. Please include citations as necessary.
You should NOT duplicate your materials. If someone else has a material or resource that you also have please do not include that in your post. This will afford you and your classmates to build upon the resources in which you can utilize throughout your studies.
2. You should clearly identify the(1) theory or application your materials pertain to and (2) why you believe this is a strong example.
3. Reply to at least two separate classmates on their materials and provide constructive feedback for strengths or criticisms of the application to the theory or approach.
Business & Marketing
Student’s Name
Institutional Affiliation
Palmatier, R. W., Gopalakrishna, S., & Houston, M. B. (2006). Returns on business-to-business relationship marketing investments: Strategies for leveraging profits. Marketing Science, 25(5), 477-493.
I find this journal particularly useful for this research because it explores the key business and marketing strategies needed to maximize profits. One of the journal's positive features is that it uses examples of well-established firms to illustrate marketing investments amongst various social groups. Another positive feature is that it uses data to show the differences between the returns in social relationship, financial relationship and structural relationship marketing investments.
Earl, P. E. (1995). Microeconomics for business and marketing. Books.
The above source is a book centered on the primary concepts of business a...
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