Purchasing Behavior and Practices of Consumer Tribes

Customer Tribes
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Customer Tribes
Customer tribes are consumers who share similar beliefs, traits, and values concerning a particular product or service in the market. The formation of these tribes begins with one person connecting with others who retain similar ideas, which eventually become their stronghold, as explained by Seth in his TED-Ed talk (2013). Currently, the world has evolved beyond the factory and leadership types of marketing, and some have anchored themselves into consumer tribes. Therefore, when marketing shifts into consumer tribes, the individuals in the business world enjoy more accessible connections across the globe. In this context, this essay explains in detail the primary purchasing behavior and practices of consumer tribes.
These consumer tribes will mostly embrace the mobile mode of purchasing. It is primarily influenced by the tribal leader, who affirms that the product or service is exceptional. Therefore, the rest require no confirmation and directly make the purchases on the phone (TED-Ed, 2013). The tribal ...