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3 pages/β‰ˆ825 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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Total cost:
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Topic:

Promote Health: To Educate Healthcare Professionals

Essay Instructions:

 HCM 325 Milestone One Guidelines and Rubric 

Overview: For Milestone One, you will submit a draft of your introduction. Your introduction will include a profile of the organization, a description of the specific product or service including the marketing opportunity, the needs of the target market, the promotions mix, and an explanation of the drivers of demand. Use the feedback you received on the Module One journal and Module Two short paper to assist you in developing your introduction.

Prompt: Craft an introduction to the organization and product or service that you will promote in your strategic marketing proposal. Specifically, the following critical elements must be addressed:

I. Introduction 

A. Provide a detailed profile of your selected organization. What type of organization is it? What is its mission and vision, its service area and locations, and its major products and services?

B. Describe your marketing initiative in terms of the specific product or service you have selected. Why is it important to the organization? What are the current issues with the product or service? Why is a marketing initiative needed?

C. Explain the relevance of knowing your customers’ needs for marketing your healthcare product or service. Illustrate your response with specific examples of your primary and secondary customers, as well as their needs, wants, and preferences.

D. Clarify the importance of the “four P’s” of marketing as they apply to your healthcare product or service. Illustrate your response with specific examples of how each is or is not relevant.

E. Characterize the relevance of drivers of demand for marketing your healthcare product or service. Illustrate your response with specific examples of factors that drive demand for your product or service.

 Rubric

 

Guidelines for Submission: Your draft must be submitted as a 2- to 3-page Microsoft Word document with double spacing, 12-point Times New Roman font, one- inch margins, and at least three sources cited in APA format.

 

Critical Elements 

Proficient (100%)

Needs Improvement (75%)

Not Evident (0%)

Value

Introduction: Profile of Organization

Provides a detailed profile of the organization, including its type; mission, vision, and values; its service area and locations; and its major products and services

Provides a profile of the organization, but fails to fully or accurately define its type; mission, vision, and values; its service area and locations; or its

major products and services

Does not provide a profile of the organization

15

 

 

Introduction: Marketing Initiative

Describes the marketing initiative, including the product or service; why it is important to the organization; its current issues; and why the initiative is needed

Describes the marketing initiative, but fails to fully or accurately define the product or service; why it is important to the organization; its current issues; or

why the initiative is needed

Does not describe the marketing initiative

15

Introduction: Customer Needs

Explains the relevance of knowing customer needs for the marketing initiative and illustrates with specific examples of primary and secondary customers, as well as their needs, wants, and

preferences

Explains the relevance of knowing customer needs for the marketing initiative, but fails to fully or accurately illustrate with specific examples of primary and secondary customers or their

needs, wants, and preferences

Does not explain the relevance of knowing customer needs for the marketing initiative

20

Introduction: “Four P’s”

Clarifies the importance of the “four Ps” of marketing as they apply to the healthcare product or service and illustrates each with specific examples

Clarifies the importance of the “four Ps” of marketing as they apply to the healthcare product or service, but fails to fully or accurately illustrate each with

specific examples

Does not clarify the importance of the “four Ps” of marketing as they apply to the healthcare product or service

20

Introduction: Drivers of Demand

Characterizes the relevance of drivers of demand for the marketing initiative, and illustrates with specific examples of factors that drive demand for the product or service

Characterizes the relevance of drivers of demand for the marketing initiative, but fails to fully or accurately illustrate with specific examples of factors that drive demand for the product or

service

Does not characterize the relevance of drivers of demand for the marketing initiative

20

Articulation of Response

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability

and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of

ideas

10

Total

100%

 

Essay Sample Content Preview:

Marketing For Gastric Bypass Surgery
Student’s Name or Students’ Names
Department Affiliation, University Affiliation
Course Number: Course Name
Instructor’s Name
Assignment Due Date
Marketing For Gastric Bypass Surgery
Organization Profile
Tower Health Medical Group Weight Loss and Wellness Center is a leading provider of both healthcare and wellness services in the US. The organization’s services range from preventive strategies, patient education and screening. The organization offers wellness services with the objective of ensuring its target population is as healthy as it can be. Tower Health Medical Group Weight Loss and Wellness Center is also one of the largest organizations in the industry as it boasts of a team of more than 14,000 employees who work excellently to ensure the organization meets its objectives. The organization runs six acute care hospitals amongst other healthcare facilities. Its premier hospital is the Reading Hospital, which is a teaching hospital in West Reading.
The organization’s mission is to “provide compassionate, accessible, high-quality, cost-effective healthcare to the community; to promote health; to educate healthcare professionals, and to participate in appropriate clinical research (Tower Health Medical Group Weight Loss and Wellness Center).” This mission drives the organization to continuously improve its services by responding to the changing needs of its customers and embracing innovation. Similarly, the organization’s vision is at the core of its operations and guides every employee and stakeholder towards the same goal. The organization has set its vision is to “be an innovative, leading regional health system dedicated to advancing the health and transforming the lives of the people we serve through excellent clinical quality; accessible, patient-centered, caring service; and unmatched physician and employee commitment (Tower Health Medical Group Weight Loss and Wellness Center).”
Tower Health Medical Group Weight Loss and Wellness Center has a rich history of providing cost-effective and high-quality care in the communities it serves. The organization has received numerous recognitions for its excellent services over the years. For instance, some of the organization’s hospitals and health facilities have received nationally for their innovation and effective contribution towards addressing health problems in various areas, including trauma, neurosurgery, and stroke, hematology and oncology, cardiac and vascular surgery.
Marketing Initiative
This marketing initiative targets promoting Gastric bypass surgery as the main pro...
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