Article Review: What is a Strategy by Michaele E. Porter

What is Strategy?
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What is a strategy?
In his article "What is a strategy", Michaele E. Porter describes strategy as an important aspect of marketing. It is about creating a company's strategic position in the market, making trade-offs and shaping its fit. Strategic positioning entails offering customers more customized services that best address their needs and increasing customer accessibility. This is achieved through market segmentation so as to handle customers with similar needs together and maintain a close contact with. Offering a variety of products and services is another way of strategically positioning the company. It entails producing products or offering services in a unique set of activities that give the company an advantage over the competitors. He describes strategizing as performing ...