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3 pages/≈825 words
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APA
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Business & Marketing
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English (U.S.)
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Topic:

SWOT Analysis on Physical Fitness Facility. Business & Marketing Essay (Essay Sample)

Instructions:

SWOT Analysis: 1.Create a table that identifies the facility internal factors (strengths and weaknesses) and external factors (opportunities and threats). Examples of internal factors may be management, marketing, personnel, finance, and R&D. External factors may be consumers, social issues, competitive environment technological developments, and legal/regulatory environment. Industry Analysis: Overview of the facility in which the physical fitness operates. Include a competitors analysis to demonstrate understanding of the competitive marketing strategies being used. Customer analysis: Satisfying customers and providing value to them and address who the facility's target customers are/will be. Information about market segmentation and targeting. Reflection: How has this assignment helped to prepare for the future in marketing. (At lease 2 paragraphs on reflection)

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SWOT Analysis of a Fitness Facility: Pure Barre
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SWOT Analysis of a Fitness Facility: Pure Barre
The Pure Barre franchise is a boutique gym line of studios that has branches across North America- the US and Canada. The facility was launched in 2001 and franchised in 2009 and has majority of its shares owned by Greenwich and WJ partners (Hendee, 2015; Pure Barre, 2019). The company offers barre techniques comprised of low-impact high intensity movements and has categorized its techniques into four signature classes i.e. foundations, classic, pure empower and pure reform. According to purebarre.com, the franchise is of the world’s leading lie of barre studios with more than 500 studios and a market base of just about 600,000 clients and a presence in both the US and Canada. The table below shows the internal factors (strengths and weaknesses) and external factors (opportunities and threats) present in the business environment of the Pure Barre franchise.
Internal factors

External factors

Strengths

Weaknesses

...
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