Sign In
Not register? Register Now!
Essay Available:
Pages:
2 pages/≈550 words
Sources:
3 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

OS NYC Gaming Cafe's Proposed Target Market

Essay Instructions:

Please analyze (OS NYC Gaming Cafe) from those 4 perspectives. Based in Manhattan NY.
Proposed Target Market
1. Demographics
2. Psychographics
3. Behavioral
4. Geographic
PLEASE DON'T WORK ON BELOW SECTION, REFERENCE ONLY!!!!! JUST FOR YOU HAVE A BETTER IDEA ON WHAT IS GOING ON.!!!
About OS-NYC
Company Profile
1.OS NYC gaming lounge creates a social entertainment area for gamers to network and gaming together.
2. Found around 2019 (TBC)
3. Hosting weekly event (Tournament, watch parties) for gamer to connect
4. Provide Drinks (Alcohol)
5. Located in Downtown Manhattan
Current Position of the Company/Brand in the Market
1. Top tier in NYC area
2. Founder was trying to create nothing like a traditional gaming café
3. Create a safe and welcome community for every gamer
4. Premium gaming step with 60 PC, 15 console and more
5. Vision: Give people a physical touch point as the digital world around us continues to grow. (From Instagram)
Company/Brand Strengths and Weaknesses Analysis（SWOT）
Strength
1. Unique location: Chinatown, Manhattan
2. Mature gamer community
3. Ability for gamer to host event and drink
Weakness
1. Rely on in-person consumption
Opportunities
2. Physical event in digital world
Private area for small group gamer
3. Host event for potential gamer
4. Mobile gaming
Threat
1. Industry entry barriers is low
2. Another pandemic or public event which prohibit people to meet
3. Required hardware update based on different game every year
4. Compete with gaming at home

Essay Sample Content Preview:

OS NYC Gaming Cafe
Student Name
Department, School
Course code; Course Name
Professor’s Name
Date
OS NYC Gaming Cafe
Demographics
OS NYC Gaming Café targets a specific customer category as part of its profits maximization strategy. Demographics analysis involves assessing this customer group based on factors such as age, race, gender, level of education, income, and religion (Goyat, 2011). The location of OS NYC Gaming Café in downtown Manhattan reveals that the business targets customers living in this area. As a financial district, lower Manhattan comprises high-earning individuals. The region is cosmopolitan, comprising people of different ethnicities. Subsequently, in terms of demographics, OS NYC Gaming Café targets customers based on their level of income and age due to its strategic location in lower Manhattan.
Psychographics
Psychographic analysis involves studying and classifying customers based on their attitudes, aspirations, and psychological features (“What is Psychographic Segmentation,” n.d.). Regarding psychographics, OS NYC Gaming Café targets the mature gaming community. This community is in touch with the digital world, and it would spend money to feed its addiction. The gaming community interacts with one online through websites, forums, or message boards. In essence, they have limited opportunities of interacting physically. OS NYC Gaming acknowledges the psychological need for physical interaction among members of the gaming community. With this recognition, it has established a physical gaming café, different from online gaming platforms, to meet the psychological and emotional needs of gamers who want to interact physically with another individual. The recognition of this psychological need is reflected in the company's vision of giving people a physical touch point as the digital world continues growing.
Behavioral
Whereas psychographic segm...
Updated on
Get the Whole Paper!
Not exactly what you need?
Do you need a custom essay? Order right now:
Order

👀 Other Visitors are Viewing These APA Essay Samples: