My Digital Marketing Plan
The goal for this week is to create a digital marketing plan for your product or service. A list of some of the elements of such a plan are below, and even though not all of them will apply to every situation you should give careful consideration before skipping one or more of the elements.
Informational website or site component.
Brand website or site component.
Sales/transactional website or site component.
Service/transactional website (ordering, customer service, payment, scheduling) or site component.
Social network presence.
Run your digital choices through the diagnostic questions listed in the figure to the right prior to making a decision.
This criterion is linked to a Learning Outcome Freestanding Informational Website - or what information needs to be shared digitally
This criterion is linked to a Learning Outcome Freestanding Brand website - or what information needs to be shared digitally about the brand
This criterion is linked to a Learning Outcome Freestanding Sales/transaction website - or what information can be driven digitally to facilitate the sale/transaction
This criterion is linked to a Learning Outcome Freestanding service/transaction website - or what information can be shared and gathered digitally to facilitate the service/transaction
This criterion is linked to a Learning Outcome Use of social media
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