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Pages:
2 pages/≈550 words
Sources:
No Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 8.64
Topic:

My Digital Marketing Plan

Essay Instructions:

The goal for this week is to create a digital marketing plan for your product or service. A list of some of the elements of such a plan are below, and even though not all of them will apply to every situation you should give careful consideration before skipping one or more of the elements.
Informational website or site component.
Brand website or site component.
Sales/transactional website or site component.
Service/transactional website (ordering, customer service, payment, scheduling) or site component.
Social network presence.
Run your digital choices through the diagnostic questions listed in the figure to the right prior to making a decision.
This criterion is linked to a Learning Outcome Freestanding Informational Website - or what information needs to be shared digitally
This criterion is linked to a Learning Outcome Freestanding Brand website - or what information needs to be shared digitally about the brand
This criterion is linked to a Learning Outcome Freestanding Sales/transaction website - or what information can be driven digitally to facilitate the sale/transaction
This criterion is linked to a Learning Outcome Freestanding service/transaction website - or what information can be shared and gathered digitally to facilitate the service/transaction
This criterion is linked to a Learning Outcome Use of social media

Essay Sample Content Preview:
Marketing Plan Here is a general abstract for my Digital Marketing Plan. Each element is described and details are provided for elaboration. For the product that I want to produce, which is shapewear, a website is crucial to my marketing plan. Informational website Component: In this area of marketing, a website must be available wherein information about my company and my products are available. As a social enterprise that produces fashion materials, MaidenForm will be presented as a premium fashion brand that caters to the needs of women who want to feel beautiful. The website will include section for the company’s products, background, production type, marketing, and Organization mission and vision. Mission: To provide women things that they need to be confident and beautiful through premium fashion marketing networked abroad by production of fashion products, from environmentally beneficial means and empowering local communities. Vision: To see a world where beauty is profoundly presented through fashionable clothing that gives livelihood, and happiness to women and men’s lives. Brand website component: The brand component of the product will be marketed as a premium fashion line, because it sources its fabric from agricultural sectors of developing countries, which promotes global economic progress and influence. The ...
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