Monetization Business & Marketing Essay Research Paper

Digital platforms have become one of the most important business models of the 21st century.
The assigned book will introduce how digital platforms have transformed business environments
and how we should prepare for the problems of the new business environments.
Your essay will (1: Summary) briefly summarize the assigned chapter, for about half page,
(2: Business Problem) discuss a related business problem to solve with relevant evidence,
and (3: Research Question) describe what to examine to resolve the business problem you defined.
The assigned chapter is Chapter 6 Monetization.

Final Report Title

1. The Chapter 00: Title of the Chapter

Summarize the chapter focusing on the main idea which is connected to your business problem. The summary shouldn’t be longer than a half page. Use an 1 inch margin, double-spaced paragraph, 12-size font.

2. Related Business Problem: Write a phrase or one sentence (e.g., Conflicts between Ride-Hailing Companies and Drivers)

Choose one specific business problem. One business problem is not a question but has to describe a specific current issue. Address what kind of risks the business problem entails.  

3. Research Question: Write a question related to a solution to the business problem (e.g., Can granting a right to choose benefit plans to drivers mitigate the conflict between drivers and the companies? How can the ride-hailing companies increase drivers’ job satisfaction? What are the most important work conditions to drivers? etc.)

Choose one research question and design your research to answer the research question as much as you can. For example, you may provide information regarding what kind of data (variables) you would collect; how you would collect the data (using secondary data, experiment, survey, interview); if you would use secondary data, where you would collect the data; what kind of method you would use; etc.

Appendices

Appendix 1: References

APA format

Appendix 2: Tables (Optional)

Table 1 Table 1 Title 

Appendix 3: Figures (Optional)

Figure 1 Figure 1 Title