AllinOne Pen Company and Parker Pen Company Competitor Analysis

Marketing Project
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Marketing Project
Competitor Analysis
The writing material market in the United States is quite competitive as a result of the existence of both international and domestic companies. Most of these companies offer products of high quality at relatively low prices, making the competition even stiffer. Some of the biggest pen companies include BIC Inc., Parker Pen Company, A. T. Cross Company and Herbert Pen Company among others. BIC Inc. is a major player in the writing material industry and has a robust system for promoting its brand. The Company has invested heavily in advertisement and this has dramatically boosted its sales. They have been using various media such as television, radio, newspaper, magazine and social media platforms to promote their products. The other company that will likely offer strong competition to AllinOne Pen Company is Parker Pen Company. The Parker Pen Company is one of the oldest firms in this...