MKT501 SLP MOD 4 FINAL Principles of Marketing Module 4 SLP

                    Trident University International xxxxxxxxx Principles of Marketing Module 4 SLP MKT501: Principles of Marketing

Dr. xxxxxxxxxxxxx

  8 December 2019                 Principles of Marketing Module 4 SLP Introduction              La Salsa Grill is a restaurant that will be offering fresh Mexican food cooked in front of the customers’ eyes. Also, it will offer a fresh Salsa Bar, where customers can custom-make their salsa. The restaurant is destined to success owing to the lack of direct competition and the increasing demand for a product like this in Los Angeles. Product Overview La Salsa is a fast-growing New Mexican food restaurant in Los Angeles. It is unique because of its fresh style that has an open-display kitchen where the consumers will be watching their food get prepared. It shall also be famous for its fresh Salsa Bar, where customers can custom-make their salsa. They will be able to choose flavors from hot and wild to robust. The restaurant will not utilize lard, can openers or microwaves. The signature of its unique taste will be charbroiled cooking flavorful Mahi Mahi, jumbo succulent shrimp, tender steak, and white meat chicken that are skinless. Famous menu foods shall be veggie specialties, handcrafted tacos, and gourmet burritos. Its quality menu, combined with the fresh attitude, shall make La Salsa customers' favorite. Customer Profiling             Module 1: Week 1 Discussion Post.     La Salsa will be offering fresh food items and salsa bar. The main offerings include fresh charbroiled Mahi Mahi, large succulent shrimp, tender steak and white meat chicken, tacos and burritos. The three customer profiles for La Salsa include primary and secondary customers or both. Primary customers involve children and families while secondary customers include college students and millennial professionals of ages 18 to 35 years with disposable income of up to $ 70,000. I chose this customer profiles because there is an increasing level of health issues that have made consumers to increasing become keen on their diet and are moving from canned foods to fresh food. Also, many of them take cooking as a hobby and will cook their meals using fresh and healthy foods. In addition, most of these college students and millennial professionals lack time to make their meals and always consider looking for optional cooking. Many of them will not go to just any restaurants but fresh food restaurants like La Salsa for meals as a healthy option to fast food. Places to do ads to these customer profiles include advertisement, online and social media. For children and families, ads on TV are appropriate. For college students and millennial professionals, online and social media advertising is appropriate. This is because youths are constantly on the internet and social media sites like Instagram and Facebook. Messagi...