Marketing at Tim's Coffee Shoppe

Marketing at Tim’s Coffee Shoppe
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Marketing at Tim’s Coffee Shoppe
Tim’s Coffee Shoppe is located in the mid-sized city of Sunnydale, Illinois. Given its proximity to a large university, its market niche is predominantly college students. The coffee shop also targets the affluent business people within the busy central business district. Tim’s biggest rival is Queenqueg’s Coffee. Introducing locally baked breakfast quiches (eggs and cheese) and fruit smoothies fits Tim’s current market segment. The product meets the target segment’s breakfast needs and thus is an effective approach to increase sales. The price for the new products would be set by the management and negotiated based on customer satisfaction rates. Tim’s Coffee Shoppe targets affluent business people and college students, so advertisements or communication would be made through social media platforms like Instagram and Facebook, including using influencers. The management would also emphasize top-notch service delivery to enhance customer loyalty (Kalogiannidis & Mavratzas, 2020). These steps would ensure that the business operations are centered on a practical marketing mix.
Tim’s product menu board is monotonous and does not...