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Pages:
2 pages/β‰ˆ550 words
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4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
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MS Word
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Topic:

Marketing Segmentation of Ambercrombie & Fitch and American Eagle Outfitters

Essay Instructions:

Comparative Analysis
Purpose:
The purpose of this assignment is to understand market segmentation.
Background:
Marketers never work with unlimited resources, so it's important to develop marketing initiatives for population groups with the best opportunity to yield a return on investment (ROI). Marketing segmentation classifies populations into groups, market targeting identifies ideal segments out of many, and market positioning creates the appropriate messaging for that segment. Each of these steps is essential for a successful marketing strategy.
Instructions:
Ambercrombie & Fitch and American Eagle Outfitters are lifestyle apparel companies that have approached their brands, marketing and segmenting somewhat differently. Compare the two companies and provide a rationale of which company is most likely to succeed in the next five years and why. Limit your assignment to 600 words, including the comparison table, but not including the reference section.
Format:
I.Introduction: Present the two companies you are going to compare and provide a brief background of each. Then provide the thesis which should be along the lines of: This comparative analysis suggests that the apparel lifestyle company X is likely to prevail as a stronger company and business in the future.
II.Main Body: Compare how the companies are similar or different in their market segmentation, target markets, and positioning, performance. Use a table for your comparison, preferably before any narrative discussion of it.
III.Conclusion: From the differentiating factors of the comparative analysis, write a set of recommended actions for the company that you believe is most likely to prevail as a business. This should, obviously, tie to your thesis in the introduction.
IV.References

Essay Sample Content Preview:

Comparative Analysis
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Comparative Analysis
I. Introduction
American Eagle Outfitters (AEO), formed in 1977, denotes an international specialty retailer providing high-quality personal care, accessories, and clothing products under its Aerie brand (Borden, 2010). On the other hand, Abercrombie & Fitch, established in 1892, is a global apparel and accessories specialty retailer for all genders through its five brands. Holister, A&F, and kids A&F are the most common ones (Abercrombie & Fitch, 2022). This comparative analysis suggests that the apparel lifestyle company American Eagle Outfitters is likely to prevail as a stronger company and business in the future because of its customer-tailored products sold in currently over 1000 stores and online.
II. Comparison of the Companies

Abercrombie & Fitch

American Eagle Outfitters

Market Segmentation

* Operates in Asia, North America, the Middle East, and Europe.
* It targets teenagers and youth between 7 to 18 years.
* This company serves the needs of men, women, and children.
* The firm has a relaxed, casual theme that appeals to clients.
* Customers love a casual look that returns them to A & F stores for more (Abercrombie & Fitch, 2022).

* More than 1,000 stores on every continent (Borden, 2010).
* The firm's products suit consumers between 15 and 25 years old.
* The company serves both men and women.
* Fashion expectations and trends influence customers' purchasing power.
* Teenagers depend on their parents to purchase apparel (Borden, 2010).

Target Markets

This organization has three leading brands Holister, A&F, and kids A&F targets young kids and the youth to consume its high-quality designed clothing. As a retailer apparel company, it looks forward to making each day feel as important as the beginning of a long weekend (Abercrombie & Fitch, 2022).

As a brand retailer, young adults target clients who treasure buying items from the company due to its reliability, quality, and comfort. Any ethnic group is welcome to shop at the firm; it addresses the needs of every indi...
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