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Essay Available:
Pages:
1 page/β‰ˆ275 words
Sources:
4 Sources
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 4.86
Topic:

Marketing in the Era of Controversies

Essay Instructions:

POST 1:
Marketing Strategy
Marketers are not only communicating their product or service's attributes, but also developing a brand narrative that helps it stay clear of controversy. That strategy did not always work well for companies with missteps being shared and becoming larger than the actual error.
Module 4 Discussion Week 1 Resources
Post-Pandemic Business Playbook: An Opportunity Unlike Ever Before (2022)
3 Marketing Mistakes To Avoid Post-Pandemic (2022)
A consumer awakening: how brand marketing must evolve post-Covid (2022)
Why Rebranding is Powerful in Today's Post Pandemic World (2022)
Week 1 Discussion Post
Based on the resources provided and your research, discuss the importance of marketing as part of a strategic plan in an era when controversies are everywhere. (Research Support Required)
This post should be 2 paragraphs (150-200 words). Since you are engaging in research, cite in the body of the post and add a reference list in APA format. NOTE: Failure to use research with accompanying in-text citations to support content will result in reduced scoring "Level 2-Developing" on the grading rubric.

Essay Sample Content Preview:

Marketing in the Era of Controversies
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Marketing in the Era of Controversies
In the contemporary world, marketing plays a pivotal role in businesses' strategic plans due to the prevailing controversies propelled by the swift dissemination of information through social media and digital platforms. Companies must establish a captivating brand narrative that augurs well with the target audience while sidestepping potential controversies (Customer and Marketing Relations, 2022). A meticulously crafted marketing strategy transcends mere product attributes; it forges a robust brand identity, values, and reputation to cultivate a faithful customer base that aligns with the company's ethos, which assumes a more forgiving stance during controversy
The present interconnected world has the potential to escalate any misstep by a company into a full-fledged controversy especially due to the power of social media and online forums (Azarov et al., 2021). However, an effective marketing strategy that places emphasis on authenticity, transparency, and...
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