Macro Environment Analysis of Nespresso in Ontario

Marketing
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Nespresso in Ontario
Nespresso is a subsidiary of the infamous Nestle brand. Hitherto, Nespresso is one of the world’s most potent and successful commercial brands in the 21st century. The firm boasts of inventing remarkable business models using contemporary technology, which has gone a long way to augment the firm’s profitability in the coffee sector. However, like any other business, Nespresso did not attain its success on a single shot CITATION Mic14 \l 1033 (Lachapelle, 2014). Traditionally, Nespresso sold its pod via call centers and mail. The company then introduced Nespresso.com and email. It has since expanded to mortars and bricks besides branding its stores with particular emphasis on the quality and efficiency of its products. Nespresso has established eleven boutique stores, each in different cities in Canada. However, this paper limits its analysis of the macro-environmental factors of the brand in Ontario City.
Macro Environment Analysis
Economic factors
Food is one of the three basic physiological needs that humans depend on for survival. In financial terms, it implies that the primary demand for food tends to remain constant. However, the amount of food demanded varies from place to place CITATION Nes18 \l 1033 (Nestle, 2018). In this regard, Nespresso has adjusted its operations to suit these variations in all the eleven cities that it operates in Canada by varying its prices to be in tandem with their sensitivity and preferences. For instance, Nespresso opened its stores and factories in Ontario to cater to the city’s market demands from manufacturing to packaging, taste, and pricing CITATION Esc14 \l 1033 (Escande, 2014). Also, the establishment of the Ontario branch will go a long way to cater for the growing population in the city.
Political factors
Nespresso is an international ...