An Investigation In Rolls Royce Group Marketing Assignment

Rolls-Royce Group
Name:
Institution:
Introduction
History and Background
The history of Rolls-Royce Group begins in the year 1884 when its founder F H Royce opened a workshop which was involved in the manufacture of electric cranes and dynamos. In the year 1904 Royce was able to manufacture a wide selection of cars which Charles Stewart Rolls wanted to sell and they therefore established a separate business with Royce. As a corporate owner the company was incorporated in the year 1906 and took the name Rolls- Royce limited. The company went into voluntary liquidation in 1971 after it was unable to meet its financial responsibilities. The company’s business and assets were bought by the government and is present in this day and age and conducts it businesses under the name of Rolls-Royce Plc.
Over the years the company has been able to venture in to different fields where they have products that have worn the trust of clients.
Market Position
Rolls-Royce Plc is actively involved in four global marketplaces which are Marine, Energy, defense aerospace and civil aerospace. Through largely investing in technology and capacity the company has been able to create products that receive recognition by a majority of the customers in all the sectors. The fact the gains of the company have been increasing year in year out is a clear indication that their wide range of products have been accepted in to the market. The company has over 37,000 employees from which 22,000 thousand hail from the UK.
Products and Services
Rolls-Royce Group has a number of products that it manufactures including combat jets, transporters, Trainers, helicopters, tactical aircraft and UAV. The company is the second largest provider of defense aero-engine products and services in the world. There are 16,000 engines from the company in the service of 160 clients in 130 countries. In the marine industry their products have also dominated the market with 70% of the world’s marine forces and more than 30,000 commercial vessels use their equipments in all parts of the world. Rolls-Royce has also been working tirelessly in providing complete service packages for managing engines all through their life cycle. Since they are the initial manufacturer of the equipments they are able to combine a number of factors together which include their knowledge and expertise in order to deliver services that create the actual value for their client’s money.
An External Analysis of the UK
The most appropriate way to analyze the external analysis of the UK where the company operates is through the Pestle analysis and the Porters five factors analysis. The pestle analysis focuses mostly on the political, legal, economic, social, technological and environmental factors.
Political Factors
For the political factors include political instability, tax policies, trade policies, trade restrictions, tariffs and trade laws. The UK is one place in the world where people experience political stability and it is therefore a good environment for conducting business. When there is instability the cost of doing business may be increased by the government pushing investors away.
Economical Factors
Operating in the UK for Rolls-Royce is an advantag...