International Markets and Food Products Marketing

Food Products Marketing
Student’s Name
Institutional Affiliation
Food Products Marketing
Background
International markets are now more accessible than ever due to the development of technology. Access to international markets is easier than it has ever been due to the internet. An online presence, however, has its limitations due to the lack of a physical presence. To enjoy the full benefits provided by these international markets, a company must expand and open new stores in new countries. A comprehensive assessment is vital in determining the viable countries and opportunities and risks involved. Glitch Consultancy specializes in the research of International markets and is suited to help Gemini Stores expand to the international territory.
South Africa is one of the largest and most developed markets in Africa. It shows a high potential for investment with a well-established economic infrastructure. Worldwide, South Africa is top among the most promising market economies. It accounts for more than 38% of Africa’s market output and 23% of Africa’s GDP. The political climate is friendly toward foreign investors. South Africa is a good choice to expand the business. The opportunities are many due to its developing nature, and the drawbacks are few (Houghton, 2001).
Research Methodology
The research approach used for this research was the qualitative approach. The use of a qualitative approach involves making specific observations. The observations are used to draw out general theories, insights and a conclusion obtained from the research. Qualitative research was the best option as it is the recommended research approach for projects in the early research stages. The main drawback, however, is that qualitative research will only give general theories based on a portion of the observations. This makes the results of the research slightly unreliable (Scott, 2005).
Key Findings
Opportunities.
A business that expands to foreign countries is strengthened by the cultures it is exposed to. South Africa is a country rich with culture and heritage. Opening stores in an area surrounded by vast culture can help the business understand a market that is far from home. The diversity will strengthen the business while providing it with a wider market. Access to a bigger market leads to higher demand, which translates to more profits for the company.
Expanding into the African market means less competition. The main competitive threat is the local-level businesses that deal with the same products. Some consumers will opt for the locally produced goods, but a business with a greater market influence internationally will easily phase out the competition as this business holds a bigger chunk of the global market share.
Opening up stores in South Africa will increase the business’s visibility in the region. Increased visibility is important for the business, especially if it seeks to expand its reach to other neighboring regions further. Setting up stores in South Africa can spark awareness for the brand on a continental level. This can help the business negotiate favorable deals with distributors and give access to marketing contact...